Why Do So Many Business Owners Fail to Sell Successfully?
From the Foreword:
There's plenty of books that tell you how to sell your business. Linda Jensen has
hit on one of the reasons why business don't sell successfully. Too many business owners
don't have the right mindset to sell.
The genesis of this book is to help you as the business owner formulate and take a
direction of thought so that you can exit the right way, which is the way you want, with
the right individuals or organizations taking over.
That's what makes this book different, and why it's important to you the business
owner, to read it.
Ken Haffey, CPA, CGMA, CEPA
Partner-in-Charge, National Mergers & Acquisitions, CBIZ Consulting
Professor Case Western Reserve/Northwestern University
Selling a business successfully is tough. Only 20% of businesses sell successfully, and 50% of
businesses sell involuntarily. Why?
There are a lot of "how to" books out there. This one helps you think through what you need to
do first and why. You will learn about the minefields and the importance of creating a plan.
Soon you will be on the road to making your business successful and sellable in ways you never
thought possible.
