Learn how to stand out from other CPAs by showing clients that YOU are the value of your CPA firm.
You Are the Value: Define Your Worth, Differentiate Your CPA Firm, Own Your Market provides you with practical strategies to build meaningful and lasting relationships with clients. Written specifically for CPAs, this new book guides you to discover what makes you valuable and different from other CPAs. While exploring the meaning of the word value and how it applies to you and your firm, you will examine the following seven questions about yourself to tap in to your personal value:
- Who Are You?
- What Do You Do?
- Why Do You Do What You Do?
- How Do You Do What You Do?
- Who Have You Done It For?
- What Makes You Different?
- Why Should I Do Business With You? (Real Value)
Exploring these important questions prepares you to no longer "wing" client meetings, but knowledgably and confidently present yourself to clients in a unique way.
About the Author: Leo Pusateri, president and CEO of Pusateri Consulting and Training in Buffalo, New York, works with financial professionals to help them discover, articulate, and capitalize on their unique value. He is the author of the highly acclaimed 2002 book, Mirror Mirror on the Wall, Am I the Most Valued of Them All?
Leo has provided inspiration to hundreds of advisors around the globe, from Singapore to Spain, from Vancouver to Zurich, New York City to London, and from beautiful Buffalo to San Francisco. In light of Leo's robust training programs, firms have endorsed Leo's skill set as the absolute best-in-class in bringing value-based training to the table. He recently launched Pusateri Canada to extend his firm's intellectual property and consulting capabilities.
The PCPS is a community of CPA firms committed to making practicing CPAs and their firms successful through education and advocacy. The PCPS provides local and regional firms with practice management tools and resources and acts as a voice for these firms in the standard setting arena.
The PCPS Firm Practice Center provides access to a wide variety of valuable information and resources to make firms successful. The Center showcases content from the AICPA and associated state CPA societies; renowned experts and authorities in numerous fields; and well-known consultants to the profession and firms themselves. To learn more about the PCPS, log on to pcps.aicpa.org.
