Web Copywriting That Sells The goal of any web copywriting and business blogging is obviously to sell more, but are your efforts working?
Content marketing success is all about creating content with your readers' interest in mind. Remember, they sought you out - and they can just as easily leave. In other words, they are not a captive audience. So you have to do everything possible to provide immediate value.
Write Right - Sell Now is your definitive guide for web content writing that sells.
With Write Right, you will learn:
- How to identify and solve your customers' problems.
- Why it is important to stress the benefits of your product or service.
- What makes headlines and calls to action so crucial while writing to sell.
Successful business writing involves reaching your audience on a human level, and showing people why you can solve their problem. This remains true whether you are in B2B or B2C space.
There is plenty written about how to drive more traffic to your website. But after people get to your site, then what?
It takes a finely tuned message - from the headline through the call to action - to grab your readers' attention and convince them to act. Make sure you are doing everything you can to create the type of content that will resonate with your readers. Make sure your content is helping you sell.
This book brings techniques that journalists have used for years to engage readers, and brings them to the business world.
Who Is This Book For?
This book is for any entrepreneur, or small to medium size business looking to have a stronger impact with their web content.
If you're on the fence, don't take my word for it.
"Matt knows blogging. As a professional writer, he has delivered great content for years. This is an easy read that gives you simple and practical tips that will help you understand the reasons to blog and how it can positively affect your business. I have been to many blogging classes and this is a great culmination of how anyone can start to blog and use it as an effective businesss tool! I HIGHLY recommend this book for novices to experts!" - Brian Basilico
About the Author: Matt Brennan is a Chicago-area copywriter who has helped hundreds of businesses tell stories that sell since 2009. He specializes in blogging, website content, press releases, and other forms of marketing writing. He's helped publicly traded companies, school districts, and small to medium-sized businesses with their marketing goals. In addition to his client work, he writes about blogging and content marketing at matthewlbrennan.com. His marketing writing has also appeared on high profile industry websites, such as ProBlogger, Business2Community, and Addicted2Success. Matt is a former journalist, published in Boys' Life, the Chicago Sun-Times, and several local magazines and newspapers. He loves feature writing and storytelling, and transferring those skill sets to the business community. When Matt is not working he is probably spending time with his lovely wife, Meg, 3-year-old son, Jamie, and German shepherd mix, Captain. He may be writing about whatever whacky thing his son did next, at SpiralingUpwards.com. He loves loud music, and despite his best interests, he is obsessed with the Cubs and Bears.
