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Wortkampf nach dem Wahlkampf

Wortkampf nach dem Wahlkampf


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About the Book

Inhaltlich unveränderte Neuauflage. Obgleich es sich bei einer Wahl um ein Nullsummenspiel handelt, bei dem die Zahlen klar Auskunft geben über Gewinner und Verlierer, ist es immer wieder überraschend, wie unterschiedlich Politiker diese Ergebnisse für sich deuten und interpretieren. Anhand der Landtagswahlen in Sachsen und Brandenburg aus dem Jahr 2004 wird deutlich gemacht, welcher Sprach- und Argumen-tations-strategien sich Politiker bedienen, um im Fernsehen ihr Abschneiden zu kom-mentieren. Der subjektive Eindruck, dass es sich um einen Wortkampf nach dem Wahlkampf handelt, wird in diesem Buch wissenschaftlich unter-sucht. Die Autorin Sarah Kuhnert führt zuerst in die theoretischen Grundlagen ein, zu denen sowohl die Politische Sprache sowie die Politische Argumen-tation im Allgemeinen, als auch das Verhalten von Politikern und die speziellen Voraussetzungen durch das Medium Fernsehen zählen. Nachdem diese theoretische Basis gelegt ist, werden die Beispiele zuerst detailliert ein-zeln analysiert und anschließend in einer ergebnisorientierten Darstellung auf-ge-schlüsselt und verdeutlicht. Das Buch richtet sich sowohl an Soziologen und Politologen als auch an Sprachwissenschaftler und Argumen-tations-a-na-lytiker.


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Product Details
  • ISBN-13: 9783639395648
  • Publisher: AV Akademikerverlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Width: 152 mm
  • ISBN-10: 3639395646
  • Publisher Date: 27 Mar 2012
  • Height: 229 mm
  • No of Pages: 140
  • Series Title: German
  • Weight: 267 gr


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