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Why It's Hard To Quit Sugar

Why It's Hard To Quit Sugar


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About the Book

If you find sugar hard to quit - however hard you try - this book is for you. It explains why you don't need to battle your cravings and you don't need to give up your treats to get your cravings under control because sugar is not the problem. If it was, then we would all experience cravings for it - but we don't. It's actually your uncontrollable desire to consume sugar that is the problem. And your desire to consume sugar is created by your brain. Many of us get caught in a lifelong battle with sugar because we try to resist our cravings instead of reversing the changes that sugar has made to our brain and switching them off. This book reveals why you must switch off your brain's need for sugar to regain control, instead of trying to switch off the supply of sugar that your brain needs. You will discover: - Why We Love Sugar Why we love sugar and why some of us track it like a heat-seeking missile How sugar changes your brain to create a desire for more Why there is so much sugar in our food and why each generation may be developing sugar cravings faster than the last. Why your brain tracks sugar and why sugar calls to you from inside the cupboard How Sugar Creates Your Cravings How sugar creates your cravings and why they are so hard to control. How your cravings can lock you into a high sugar diet - without you even noticing. Why you can resist some of your cravings some of the time, but you can never resist all of your cravings all of the time. How sugar turns your appetite up and your ability to burn fat down. Why Sugar Is Hard To Quit How your brain creates the three traps - Willpower, Withdrawal and Want - that stop you from taking control. The reason that your willpower disappears just when you need it the most. The sneaky trick your brain plays on you that makes you think that success is within reach. Why you go into Withdrawal when you remove sugar from your diet. Why you will return to sugar even if you get rid of your cravings. Why quitting, cutting back or using a sugar substitute will only ever make your cravings worse. Once you really understand the way that sugar is keeping you hooked, you can stop waging war on sugar and take action that will truly enable you to regain control. You really can live in a world that is filled with sugar without feeling the constant urge to consume it. You will no longer need to fear the dessert menu in a restaurant, the aisles of treats in your local supermarket or the goodies in your workplace. Get your copy now and discover the secrets that will enable you to get rid of your cravings forever.
About the Author: Jane Neish worked in television before completing a Master's degree in Employment Analysis and setting up a business as a corporate trainer and executive coach. A lifelong sugar addict, she was struck by the fact that many of her clients were struggling with sugar cravings and she began to look for ways to help them - and herself. She discovered that controlling your sugar cravings is impossible but that switching them off is not. This discovery changed Jane's life - and her business - eventually leading to the 'Switch Off Your Sugar Cravings' programme that she teaches today. Jane now works as a specialist 'Sugar Coach' - running a private practice in Manchester and delivering workshops throughout the UK. Her first book, 'Why It's Hard To Quit Sugar', has sold in 13 countries, reaching No.1 in the Amazon bestseller charts in the UK and No.2 in the US. She is currently finishing a second book - The Easy Way To Quit Sugar - and developing an online coaching program. Jane lives in Cheshire. She had a full social life and many hobbies until she made the decision to begin writing books. To find out how to switch off your sugar cravings visit www.janeneish.com.


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Product Details
  • ISBN-13: 9781543014143
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 203 mm
  • No of Pages: 172
  • Series Title: Quit Sugar
  • Sub Title: How Sugar Changes Your Brain To Create Your Cravings, Steal Your Willpower, Alter Your Diet & Replace Your Habits
  • Width: 127 mm
  • ISBN-10: 1543014143
  • Publisher Date: 02 Jul 2017
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 227 gr


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