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Who's Buying You?

Who's Buying You?


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International Edition


About the Book

"The first thing prospects buy is the salesperson. The first sale made is you." Jeffrey Gitomer

It's no longer "Buyer beware!" It's "Seller beware!" Why? Today, the buyer has the advantage over the seller. Most often, they are holding it in their hand. It's a smart phone. They can learn everything about your product before they meet you. They can compare features and prices instantly. The major advantage you do still have is: YOU! IF they like you. IF they trust you. IF they feel you want to help them.

This book is filled with 30 short, 3 page chapters providing unique insights that will insure your advantage, not over the buyer, but over your competition: those who are selling what you're selling. It will help you sell yourself.

Chapter preview:

Ch.1: THE FOUNDATION OF SELLING

Ch.2: SELLER BEWARE

Ch.3: WORD OF MOUTH

Ch.4: WHO'S BUYING YOU?

Ch.5: WHY SHOULD I BUY FROM YOU?

Ch.6: ARE YOU TRUSTWORTHY?

Ch.7: DO YOUR HOMEWORK

Ch.8: LEVERAGE YOUR CHARACTER

Ch.9: WHAT'S YOUR MOTIVE?

Ch.10: DON'T BE A SALESPUPPET

Ch.11: EMOTIONS RULE

Ch.12: THINK SHORT TERM

Ch.13: THINK LONG TERM

Ch.14: AUTHENTICITY SELLS

Ch.15: TRUTH SELLS

Ch.16: TRANSPARENCY SELLS

Ch.17: INTEGRITY SELLS

Ch.18: GRATITUDE SELLS

Ch.19: CONNECTION SELLS

Ch.20: PRINCIPLES SELL

Ch.21: RAPPORT SELLS

Ch.22: HELPING SELLS

Ch.23: RELATIONSHIPS SELL

Ch.24: UNDERSTANDING SELLS

Ch.25: SUPPORTING SELLS

Ch.26: ATTITUDE SELLS

Ch.27: RESPONSIBILITY SELLS

Ch.28: NETWORKING SELLS

Ch.29: WHAT IF THEY DON'T BUY?

Ch.30: SOLD!


About the Author: Mack's story is an amazing journey of personal and professional growth. He married Ria in 2001. He has one son, Eric, born in 1991. After graduating high school in 1987, Mack joined the United States Marine Corps Reserve as an 0311 infantryman. Soon after, he began his 20 plus year manufacturing career. Graduating with highest honors, he earned an Executive Bachelor of Business Administration degree from Faulkner University. Mack began his career in manufacturing in 1988 on the front lines of a large production machine shop. He eventually grew himself into upper management and found his niche in lean manufacturing and along with it, developed his passion for leadership. In 2008, he launched his own Lean Manufacturing and Leadership Development firm. From 2005-2012, Mack led leaders and their cross-functional teams through more than 11,000 hours of process improvement, organizational change, and cultural transformation. Ria joined Mack full-time in late 2013. In 2013, they worked with John C. Maxwell as part of an international training event focused on the Cultural Transformation in Guatemala where over 20,000 leaders were trained. They also shared the stage with internationally recognized motivational speaker Les Brown in 2014. Mack and Ria have published 22 books on personal growth and leadership development and publish more each year. In 2018, they reached 65,000 international followers on LinkedIn where they provide daily motivational, inspirational, and leadership content to people all over the world. Mack and Ria Founded TopStoryLeadership.com in 2008. Mack Founded Blue-Collar Leadership.com in 2016 to specifically support the blue-collar industries. Clients: ATD (Association for Talent Development), Auburn University, Chevron, Chick-fil-A, Kimberly Clark, Koch Industries, Southern Company, and the U.S. Military. Mack is an inspiration for people everywhere as an example of achievement, growth, and personal development. His passion motivates and inspires people all over the world!


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Product Details
  • ISBN-13: 9781544656588
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 203 mm
  • No of Pages: 154
  • Spine Width: 8 mm
  • Weight: 222 gr
  • ISBN-10: 1544656580
  • Publisher Date: 29 Mar 2017
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Until You Sell Yourself, You Won't Sell Much
  • Width: 133 mm


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