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Which Way Is North

Which Way Is North


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About the Book

Where does creativity come from?

Through a combination of essays, meditations, and memoir, Which Way Is North helps you explore that question, opens new pathways to creativity by guiding you to your True North, and equips you with new tools for the journey to becoming a conscious participant in creation.

Which Way Is North offers an illuminating journey into the interior of the human heart and mind to see how your inner experience informs who you can be and what you express out in the world.

In the course of learning more about your creative potential, you'll learn how to:

  • Reliably calm your nerves in order to come up with ideas
  • Decode the stories the media tells and their affects
  • Pursue experiences that feed your creative process with purpose

Serving as both spiritual guide and executive for tech unicorn Reddit, Will Cady, creative strategist and global director of Reddit's KarmaLab, counsels top marketers, executives, engineers, and other creatives using the popular modern meditation system he developed to unlock and embrace the powerful ingenuity and intuition needed to navigate today's challenges in art, business, and life.

Now Cady's offering those insights in this book, exploring each of the Seven Directions foundational to his system and pairing each with a meditation to help you uncover new truths about your past, present, and future potential.

With Which Way Is North as your compass, you'll locate your inner authentic truths and gain an approachable system to transform anxiety into creativity so you can flourish in all your pursuits.
About the Author: Will Cady's purpose is to repair broken systems through strategies and storytelling informed by a view unconstrained by the modern moment. In answering this call, Will has walked a path across subcultures from zen monasteries through touring rock bands and into the media industry. While launching Reddit's Los Angeles office and global creative strategy team, named KarmaLab, Will developed a creative meditation system he continues to use advising founders, artists, and executives on how to discover & embody their authentic story with consciousness. Will's accomplishments have enabled him to confidently speak truth to power across industries about the importance of "remembering the human" in a world navigating profound transformation.


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Product Details
  • ISBN-13: 9781637744062
  • Publisher: Benbella Books
  • Publisher Imprint: Matt Holt
  • Height: 210 mm
  • No of Pages: 256
  • Spine Width: 27 mm
  • Weight: 434 gr
  • ISBN-10: 1637744064
  • Publisher Date: 10 Oct 2023
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: A Creative Compass for Makers, Marketers, and Mystics
  • Width: 140 mm


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