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Warenkunde Buch

Warenkunde Buch


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About the Book

Der Zweck dieses Buches ist, die Warenkunde des Buchhandels handlungsorientiert zu vermitteln. Im Mittelpunkt stehen der Buchmarkt und seine Inhalte sowie der Umgang mit der Ware in Verkauf und Kundenberatung. Ausgangspunkt ist die Warengruppen- Systematik 2.0 des Buchhandels, die mit dem Jahr 2007 an die Stelle der fruheren Warengruppen-Systematik getreten und gegenuber dieser erheblich verandert ist. Die 1. Auflage aus dem Jahre 2003 ist nur noch von historischem Interesse.Das Buch umfasst folgende Fragestellungen: ? Welche Inhalte und Themen gehoren zu jeder Warengruppe (Belletristik, Kinder und Jugendbuch, Sachbuch, Ratgeber, Fachbuch nach den einzelnen Warengruppen wie Geisteswissenschaften, Naturwissenschaften usw.) Welche Stellung haben die einzelnen Warengruppen im Buchmarkt allgemein und speziell im Sortimentsbuchhandel Entwicklungstendenzen jeder einzelnen Warengruppe? Wie kann die betreffende Warengruppe optimal vermarktet und vorteilhaft im Ladengeschaft prasentiert werden? ? Welches sind die fuhrenden Verlage und wichtigen Reihen fur die jeweilige Warengruppe?


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Product Details
  • ISBN-13: 9783447056229
  • Publisher: Harrassowitz
  • Publisher Imprint: Harrassowitz
  • Edition: 0002-2., Ern. Aufl.
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 750 gr
  • ISBN-10: 3447056223
  • Publisher Date: 01 Oct 2007
  • Binding: Paperback
  • Height: 240 mm
  • No of Pages: 345
  • Series Title: English
  • Sub Title: Strukturen, Inhalte Und Tendenzen Des Deutschsprachigen Buchmarkts Der Gegenwart
  • Width: 169 mm


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