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Vertrauen zwischen Hersteller und Handel

Vertrauen zwischen Hersteller und Handel


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About the Book

Inhaltsangabe: Zusammenfassung: Im Verlauf der Arbeit kann gezeigt werden, dass durch Vertrauen koordinierte interorganisationale Beziehungen effizienter arbeiten können als dies mit den klassischen Mechanismen Markt und Hierarchie möglich ist. In der ökonomischen Theorie erfährt Vertrauen aber häufig keine ausreichende Beachtung und wird zum Teil lediglich als „Beiprodukt" beim Aufbau hybrider Strukturen zwischen Markt und Hierarchie erfasst. Bei dieser Betrachtung wird hauptsächlich die rationale Interessenverfolgung der handelnden Akteure unterstellt, sodass Vertrauen keinen Eingang als eigenständiger Mechanismus erfahren kann. Dieser Ansatz greift aber offensichtlich zu kurz, da er nicht in der Lage wäre die speziellen Beziehungen etwa zwischen großen Handelsketten und einigen großen Herstellern zu erklären. Die beteiligten Unternehmen tauschen jeweils Informationen und Leistungen aus, die dem Anderen Möglichkeiten zu opportunistischem Verhalten bieten, ohne dass diese genutzt würden. Daher wird versucht, Vertrauen als dritten Koordinationsmechanismus als erklärenden Ansatz aufzuzeigen. Mit Hilfe der zu Beginn dargelegten verschiedenen Vertrauenskonzeptionen kann die Funktionsweise dieses Mechanismus in der Hersteller-Handel-Beziehung aus sozial-psychologischer Sichtweise genauer analysiert werden. Besondere Bedeutung kommen dabei den Aspekten der Komplexitätsreduktion und der Selbstdarstellung der handelnden Akteure zu. Der erste Aspekt der Komplexitätsreduktion erlaubt es sich in einem Raum vieler möglicher zukünftiger Kontingenzen zu bewegen, die von einem klassischen Vertrag nicht ebenso er-schöpfend erfasst werden könnten. Den handelnden Akteuren bietet dies vor allem zwei Vorteile: Sie können davon ausgehen, dass ihr Partner sich selbst bei einer Änderung der Umweltzustände in ihrem Sinne verhalten, d.h. in unvorhersehbaren Situationen kein opportunistisch- Verhalten zeigen wird. Weiterhin erlaubt diese komplexitätsreduzierende Funktion eine Erhöhung d


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Product Details
  • ISBN-13: 9783838681344
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 168 gr
  • ISBN-10: 3838681347
  • Publisher Date: 18 Jul 2004
  • Height: 210 mm
  • No of Pages: 82
  • Series Title: German
  • Sub Title: Eine kritische Analyse auf Basis sozial-psychologischer Ansätze
  • Width: 148 mm


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