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Vergleichende Analyse im Einzelhandel

Vergleichende Analyse im Einzelhandel


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About the Book

Die indische Einzelhandelsbranche wächst rasant. In den letzten Jahren hatte Big Bazaar, der führende Einzelhandelssektor in Indien, keine größere Konkurrenz zu verzeichnen. Aber mit der Einführung von More Hyper store durch die Aditya Birla Group in Nordindien hat er einen starken Konkurrenten bekommen. Da der Einzelhandelssektor in Indien in den kommenden Jahren noch viel Wachstumsspielraum hat, treten viele neue Akteure im großen Stil auf den Markt. Das Buch gibt einen Einblick in den proaktiven Ansatz, der auf Ladenebene im Big Bazaar verfolgt wird, um sich der Konkurrenz zu stellen. Es gibt einen tiefen Einblick in die Methoden und Techniken, die von Managern auf Ladenebene angewandt werden, um den Konkurrenten, seine Stärken und Schwächen und die des eigenen Ladens zu analysieren, um der Konkurrenz zu begegnen. Die Analyse basiert auf der Kundenkartierung und der Preiskartierung beider Geschäfte. Die Analyse soll dazu beitragen, etwas Licht auf den Wettbewerb im Einzelhandel in Indien und die Probleme und Herausforderungen zu werfen, denen sich die großen Einzelhändler bei der Gewinnung von Kunden für ihre Geschäfte gegenübersehen. Das Buch sollte besonders für Fachleute und Studenten aus dem Marketingbereich und insbesondere für diejenigen nützlich sein, die Interesse am Einzelhandel haben oder in irgendeiner Weise mit dem Einzelhandel verbunden sind.


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Product Details
  • ISBN-13: 9786202825207
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Verlag Unser Wissen
  • Height: 229 mm
  • No of Pages: 56
  • Spine Width: 3 mm
  • Width: 152 mm
  • ISBN-10: 6202825200
  • Publisher Date: 02 Mar 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 145 gr


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