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Unternehmerziele Und Unternehmerisches Zielsystem

Unternehmerziele Und Unternehmerisches Zielsystem


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About the Book

Die primären Aufgaben der angewandten Betriebswirtschaftslehre bestehen in der Beschreibung und Erklärung vorgefundener unternehmerischer Ver- haltensweisen und in der Entwicklung von Verfahrenshilfen, die es den Unternehmern ermöglichen sollen, ihre Ziele zu erreichen. Die Betriebswirt- schaftslehre kann indes die Unternehmer nur dann bei ihren Entscheidun- gen unterstützen, wenn ihr deren Zielsetzungen bekannt sind. Die klassische Betriebswirtschaftslehre vereinfachte den vielschichtigen Problemkomplex der Unternehmerziele in der Weise, daß sie von der reali- tätsfremden Prämisse ausging, der Unternehmer verfolge nur ein Ziel: die Gewinnmaximierung. Gegen die Verwendung dieser Zielprämisse sprechen gewichtige Gründe, die in der vorliegenden Schrift systematisch erörtert werden. Als angewandte Wissenschaft darf die Betriebswirtschaftslehre ihre Erkenntnisse nicht aus irrealen Annahmen über das Unternehmerverhal- ten ableiten, sondern muß darauf achten, daß die Grundannahmen ihrer Modelle mit den tatsächlichen Sachverhalten ihres Erkenntnisobjektes Be- trieb übereinstimmen. Wie empirische Untersuchungen des Unternehmerver- haltens erkennen lassen, streben die Unternehmer keineswegs stets höchste Gewinne an. Sie verfolgen entsprechend den divergierenden menschlichen Motivationsstrukturen teilweise sehr heterogene Ziele, die sich zudem im Zeit ablauf erheblich ändern können. Diesen Tatbestand muß der Wissen- schaftler beachten. Aus diesem Grunde modifiziert die Unternehmungstheo- rie vielseitig die klassische Zielprämisse. Durch Konstruktion unterschied- licher Modelle wird versucht, mehrere simultan von einem Unternehmer verfolgte Ziele, von denen der Gewinn jeweils nur eines ist, in einem System zu berücksichtigen.


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Product Details
  • ISBN-13: 9783663008354
  • Publisher: Gabler Verlag
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 169
  • Series Title: Betriebswirtschaftliche Beiträge
  • Weight: 335 gr
  • ISBN-10: 3663008355
  • Publisher Date: 01 Jan 1967
  • Edition: Softcover Reprint of the Origi ed.
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 170 mm


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