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Unternehmenswerte und ihre Konsequenzen

Unternehmenswerte und ihre Konsequenzen


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About the Book

Inhaltlich unveränderte Neuauflage. Von Unternehmen wird heute erwartet, dass sie neben finanziellen Erträgen auch Gewinne für Umwelt und Gesellschaft erzielen. Dem kommen immer mehr Unternehmen mit Corporate Social Responsibility (CSR) entgegen: sie in-teg-rieren soziale Verantwortung in ihre Unternehmensstrategie. Die Autorin Britta Ringeis hält CSR-Aktivitäten nur dann für glaubwürdig und Er-folg ver-sprechend, wenn sie auf den Unternehmenswerten aufbauen und da-mit ein philo-sophisches Fundament aufweisen. Nach einem Blick auf den Wan-del der Werte in unterschiedlichen Epochen entwickelt die Autorin ein Wer-te-kate-go-riensystem für Unternehmen. Sie fasst die in Deutschland gültigen CSR-Stan-dards und Richtlinen zusammen und durchleuchtet schließlich die CSR-Kom-muni-kation von zehn der DAX30-Unternehmen. Mittels einer Web-seiten-analyse geht sie den Fragen nach, ob die Unter-nehmen einen Zu-sam-men-hang zwischen Werten und CSR kommuni-zieren und ob sie ihre CSR-Ak-tivi-täten dem-entsprechend ausrichten. Das Buch richtet sich an multi-natio-nale Unter-nehmen mit Sitz in Deutschland, CSR-Beauftragte und CSR-Be-richt-er-statter sowie Wirtschafts-, Gesellschafts- und Kommunikations-wissen-schaft-ler.


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Product Details
  • ISBN-13: 9783639416763
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: AV Akademikerverlag
  • Height: 229 mm
  • No of Pages: 132
  • Spine Width: 8 mm
  • Width: 152 mm
  • ISBN-10: 3639416767
  • Publisher Date: 23 May 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 254 gr


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Unternehmenswerte und ihre Konsequenzen
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