This book addresses a gap in how organizations adopt and introduce modern sales strategies. It is written for business owners, sales executives, leaders, and professionals -- anyone who has the desire to create a rapid and sustained increase in their sales, without having to invest a significant amount of time or money in doing so.
This book, a comprehensive review of the author's work with clients, introduces Unstoppable Selling -- it captures the strategies and tactics the author's clients have used to allow them predictability in their sales. All of the powerful models, tools, and resources are contained here, including the Unstoppable Sales Strategic Multiplier, Hybrid Sales Funnel, Velocity Stack, and Customer Empowerment Service Model. In addition, the book demonstrates how you can quickly establish your Unstoppable Sales Machine regardless of the size or sector of your business.
Installing your own unstoppable sales machine will not require you to hire a bunch of experts or more employees. This book accepts you where you are and then walks you through the steps to quickly introduce and launch your very own machine. You'll find all of the advice, guidance, case studies, and worksheets contained in this one convenient book, ready for you to implement. If you intend to scale your business, or you simply want more freedom from the daily rollercoaster of your current sales strategy, then this is the book for you.
The author wrote this book because sales is a noble profession and is the heart and soul of every business -- Yet the continued evolution of today's customers, how they engage, select and buy products and services, requires we rethink how we approach selling. He shows you how to become an expert at sales while having the freedom and comfort in knowing that your machine will never let you down.
About the Author: Shawn Casemore is a consultant, speaker, and executive advisor. He is the Owner and Founder of Casemore and Co. Inc., a global consulting firm that has attracted clients such as CN Rail, Tim Hortons, PepsiCo, Kids Help Phone, Sick Kids, and over 200 other leading organizations. He's served on several boards including the Canadian Association of Family-Owned Enterprises and Excellence in Manufacturing Consortium.
His speaking typically includes over two dozen keynotes each year at major conferences, and he's lectured at institutions such as the University of Waterloo and Humber Institute of Technology and Advanced Learning.
Shawn's published work includes hundreds of articles in print and online for publications such as Fast Company, Chief Executive, Industry Week, and the Globe and Mail. He's also written two commercially published books, including his most recent, The Unstoppable Organization (Penguin Books).
