Chapter Title and Abstract
Part One: Understanding ChangeThe Sharing Economy & Tourism: An Introduction to the P2P Accommodation SectorThis chapter presents the rationale for compiling this book and will conclude with an overview of the scope and structure of the book.When, Why & How: The Growth of Airbnb Around the World Chapter 2 provides insights into the broader context of current discourses on the Airbnb manifestation globally.
Part Two: Western Australia - A Case in Point
Western Australia - Background & ContextChapter 3 provides information on the broader Western Australian context, a snapshot of the state's visitor economy as well as an overview of the debates surrounding the sharing economy and a brief history of the Airbnb phenomenon in Western Australia. Concerns & Hopes of Stakeholders Chapter 4 presents the findings of stakeholder interviews, capturing main concerns and perceived benefits of Airbnb in Western Australia. A diverse range of and sometimes controversial opinions were voiced reflecting different expectations, perceived benefits and concerns by the interviewed stakeholders from industry and government.Airbnb Demand in Western AustraliaThe purpose of Chapter 5 is to explore the characteristics of Airbnb users in Western Australia (WA) compared to Airbnb non-users among visitors to Western Australia, and to understand whether and how they differ from each other. Airbnb Supply in Western Australia Chapter 6 explores the supply characteristics of Airbnb delivered offerings in Western Australia. To better understand the extent and impact of Airbnb, a number of indicators were extracted from online data, such as the number, types and distribution of Airbnb properties as well as occupancy rate, price per night and the estimated income for hosts.
Part Three: Managing Change
Managing/Governance of change: Theoretical approaches and practical challengesRegulatory Approaches - International Case ExamplesAround the world, governments are responding to the Airbnb phenomenon in a variety of ways. Some are deliberately refraining from proactive agency completely, or at least until a regulatory and governance framework has been established or public consultation has concluded. Others have banned short-term leasing of residential accommodation, or restricted the number of days allowed, with and without registration requirements.Chapter 7 captures destination governance and tourism policy responses in nine international destinations (London, New York, San Francisco, Barcelona, Rome, Berlin, Hong Kong, Amsterdam and Singapore) with the aim to not only contribute to a better understanding of different response strategies but also to explore instruments that have been applied to deal with the phenomenon of private short term rentals like Airbnb.A Policy Framework to Deal with AirbnbBased on the analysis presented in Chapter 7, Chapter 8 introduces a policy toolbox model that offers an overview of different instruments that are available for governments to deal with a private short-term rental phenomenon like Airbnb. This policy matrix can assist governments in better understanding the different response strategies and might also guide decision makers in finding an appropriate approach to dealing with the Airbnb phenomenon in their respective jurisdiction. Disruptive Innovation - Looking ForwardIn the final chapter we will synthesise theoretical and practical contributions and conclusions drawn from Western Australia and experiences around the world.
About the Author: Professor Christof Pforr is Discipline Leader (Tourism, Hospitality & Events) with the School of Management & Marketing, Faculty of Business & Law, Curtin University (Western Australia). Prior to joining Curtin University in 2003, Professor Pforr held academic positions at three other Australia universities and has been a Visiting Professor at universities in Europe, Asia, Africa and Australia. Prof Pforr's past and current research is inter- and multidisciplinary. In essence, his activities have concentrated on four interconnected research areas, sustainability, tourism public policy, destination governance and special interest tourism, all fields he has frequently published in. Professor Pforr has contributed to more than 150 publications (including 10 books) and numerous national and international research projects.
Dr Michael Volgger is an Associate Professor with the School of Management and Marketing at Curtin University in Western Australia where he is Co-Director of the Tourism Research Cluster. Michael holds a Doctoral degree in Economics and Business Administration and a Master degree in Social and Cultural Anthropology. His areas of expertise span questions of transformation and social coordination in tourism destination management, tourism product development and consumer behaviour. Particular interests include the sharing economy, responsible consumer behaviour, development of tourism atmospheres, the governance of the tourism supply side and social perspectives on tourist behaviour. He has been part of research teams which have received research grants in the range of AUD1.1 million in Europe and Australia and he has published more than 70 academic articles and five books. Dr Michael Volgger has lectured on tourism and hospitality in Australia, Germany and Switzerland.
Sara Cavalcanti Marques is an Ecologist with an Honours degree in landscape ecology from the São Paulo State University in Brazil. As the Tourism Research Cluster's Coordinator at Curtin University, Sara has conducted multiple demand-driven research projects for some of Western Australia's peak tourism bodies and co-authored several reports that have informed government policies and programs as well as industry campaigns. With a passion for sustainable development and indigenous tourism, Sara was the driver behind a tourism jobs stimulus and recovery proposal pitched to the Western Australian State government that culminated in AU$ 75 million funding support for Aboriginal tourism businesses post COVID-19. Her key research interests centre around tourism destination governance, tourism policy and planning, tourism sustainability, and social equity through tourism.
Aji Cahya Nusantara is a PhD candidate at the School of Management and Marketing at Curtin University, Australia. Aji's doctoral project investigates the host-guest relationship development and guest loyalty in the context of Airbnb. His current PhD degree is fully funded by RTP (Research and Training Program) Scholarships of Curtin University. Prior to his PhD study, he was a lecturer at Sebelas Maret University in Indonesia. He also received LPDP scholarships for his Master of Commerce in Marketing degree at Curtin University in 2017. His research interest areas are, but not limited to, sharing economy in tourism, tourism policy, tourism and marketing strategy, and tourist/consumer behaviour. He has authored and co-authored several academic publications
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