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Un lenguaje para emprender

Un lenguaje para emprender


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About the Book

"Cuando un emprendedor se inicia muchas veces busca ayuda y recibe un mensaje equivocado donde se confunden cuatro conceptos que le convendría distinguir: organización, empresa, producto y marca". Así comienza "Un lenguaje para emprender", un texto que sintetiza ideas maduradas por emprendedores que han reflexionado sobre sus emprendimientos. En este pequeño libro se presenta un lenguaje y un modelo que resulta de gran interés para todos aquellos que se motivan con el emprendimiento, la creación de valor y las organizaciones que operan en red.
About the Author: "Cheo", como le conocen sus amigos, se ha caracterizado por el desarrollo de iniciativas que concretan o transforman organizaciones y crean productos reconocidos en sus ámbitos naturales. Profesor de la Facultad de Ciencias de la Universidad de Los Andes (Mérida, Venezuela) desde hace 30 años. Director en la Corporación Parque Tecnológico de Mérida y del Centro de Excelencia en Ingeniería de Software. Docente de la Cátedra de Innovación en los postgrados de varias universidades, consultor en temas de innovación y miembro del equipo de estrategia de varias organizaciones.


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Product Details
  • ISBN-13: 9781451566093
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 216 mm
  • No of Pages: 90
  • Series Title: Spanish
  • Weight: 163 gr
  • ISBN-10: 1451566093
  • Publisher Date: 19 May 2010
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 140 mm


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