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Um estudo de viabilidade para uma franquia de basquete profissional

Um estudo de viabilidade para uma franquia de basquete profissional


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About the Book

Sempre tendo uma grande paixão por esporte e basquete em particular, o autor encontrou a perspectiva de utilizar seu estágio no Melbourne Tigers Basketball Club para aprofundar sua compreensão de todos os aspectos associados a um clube de basquete totalmente profissional e os desafios diários que eles enfrentam como um desafio proposital. O objetivo desta dissertação é 1. Pesquisar, em detalhe, as operações diárias, protocolos, processos e estratégias desenvolvidas e empregadas por organizações profissionais de basquete na Austrália, com foco particular na National Basketball League (NBL) e nos Melbourne Tigers e aplicar a viabilidade para criar uma organização semelhante para operar na Irlanda do Norte. O projeto irá explorar: 1. Como as equipes esportivas profissionais operam, os desafios potenciais encontrados e quais estratégias são aplicadas para permitir que floresçam financeiramente, enquanto mantêm um alto nível de reconhecimento da marca e lealdade dos fãs. 2. Como as estratégias implementadas pelas franquias profissionais permitem que elas continuem tendo sucesso, agregando valor comercial às suas respectivas organizações.


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Product Details
  • ISBN-13: 9786203158496
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Height: 229 mm
  • No of Pages: 56
  • Spine Width: 3 mm
  • Width: 152 mm
  • ISBN-10: 6203158496
  • Publisher Date: 29 Mar 2021
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 145 gr


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Um estudo de viabilidade para uma franquia de basquete profissional
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Um estudo de viabilidade para uma franquia de basquete profissional
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