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Transform Your Business with Strategic Online Marketing

Transform Your Business with Strategic Online Marketing


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About the Book

* Solutions to online lead generation via FaceBook, Google and LinkedIn...including Done-4-You services. * How to achieve "Expert Media Authority" status as a Professional and Business owner... increasing your market presence and gaining notoriety as an expert in your profession. * Digital Marketing solutions to easily generate new client leads...by optimizing your online presence and managing your online reputation. Small Business Owners need to have the key intellectual tools, processes, and resources on top of good old-fashioned grit and drive. There are a few things businesses often have hanging over them from past marketing efforts that can penalize them according to current standards online. Failure to comply with the current standards can have a dramatic negative impact on how often a business is shown in local searches. Google, Yahoo, Apple & Bing are the places to start. Adding a mobile-ready website and locking it to the listings gives you a fully compliant presence with the search engines. Now it's time to look beyond the search engines to get more traffic and exposure. Examples of shortcomings that can hurt a business's exposure are: 1) having a non-responsive (e.g., mobile and tablet friendly) website linked to the listing; 2) using cheap "mobile site generators" to reshuffle the site's content into a separate mobile-version; 3) letting the phone company generate the website and use tracking phone numbers to track leads; 4) having improper formatting of key elements in the website; 5) having inconsistencies between the website and the directory listing; 6) having too many keywords on the listing; 7) having too few keywords or poor keyword relevance on the listing; and 8) having redundant listings or websites that many businesses don't even know are out there. These are just a few of the dozens of things that limit many businesses' potential online exposure. Allowing your website to be constructed with sub-par or obsolete technology is a major cause of websites that malfunction on any of the hundreds of web-enabled devices (e.g., iPhones, iPads, smartphones, tablets, etc.). This, in turn, reduces market exposure for your website and your search engine listing. In all such cases, you need an advocate that will work hard for you to remedy any such issues!
About the Author: Burke Walker is the CEO, Amera Enterprises, Inc., a Digital Marketing consulting firm providing marketing and media services including securing "recognized media authority" status for Attorneys, Authors and Professionals. As an Attorney and Entrepreneur over the past 25 years, he has been highly effective in building results oriented organizations an joint-venture relationships in the B2B arena in a variety of markets. He has a B.S. from Cornell University & J.D. from U. of Baltimore School of Law. Burke established Amera Enterprises Inc in 1999 and now focuses on helping local Professionals and businesses who struggle to find ways to secure new clients by optimizing their online presence, managing their online reputations and generating leads from FaceBook, Google and LinkedIn.


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Product Details
  • ISBN-13: 9781517044282
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 94
  • Series Title: English
  • Sub Title: 7 Proven Online Solutions for Driving New Clients to YOUR Business
  • Width: 152 mm
  • ISBN-10: 1517044286
  • Publisher Date: 18 Mar 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 186 gr


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