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This Won't Be Pretty

This Won't Be Pretty


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International Edition


About the Book

Women entrepreneurs are often portrayed as aggressive, high-heeled alphas, out to disrupt the status quo or dominate the board room. Some are. Many are not.

This is a book for the latter. With a background in education and creative writing, Cassandra D'Alessio never intended to be a business owner. But after feeling unfulfilled in her career, she started and grew a successful marketing business without any real guidebook or role model. In This Won't Be Pretty, she now shares the lessons from her first year as an entrepreneur, including real-world tactics for businesswomen of all industries, backgrounds and personality types.

In This Won't Be Pretty, you'll learn:

  • How to build an authentic brand that consistently represents your business
  • How to find the right clients who you're best positioned to serve
  • How to fire the wrong clients in order to grow your business
  • How to adapt to the always-changing environment of entrepreneurship
  • How to overcome failure and learn valuable lessons from it

From side-hustling accountants to app-designing engineers, female entrepreneurship is for all. Part memoir, part business strategy, This Won't Be Pretty is a real look at the chaos, humor and sometimes difficult lessons of your first year in business and how that first year can alter your life forever - in the best way possible.


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Product Details
  • ISBN-13: 9781989737125
  • Publisher: MacMillan Company Limited
  • Publisher Imprint: Grammar Factory Pty. Ltd.
  • Height: 216 mm
  • No of Pages: 274
  • Spine Width: 15 mm
  • Weight: 372 gr
  • ISBN-10: 1989737129
  • Publisher Date: 09 Nov 2020
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: First-Year Lessons for the Female Entrepreneur
  • Width: 140 mm


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