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Think Like a Marketer

Think Like a Marketer


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About the Book

Turn Yourself and Your Business Into a Marketing Machine!

To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.

Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.

Chock-full of specific examples and proven pro-cesses, this book will teach and show you how to:

  • Think, act, and communicate like a mar-keting pro.
  • ?Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).
  • ?Stand out in a cluttered and overcrowded marketplace.
  • ?Stir the pot to build and maintain marketing momentum.
  • ?Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.
    About the Author: Lauron Sonnier is president of Sonnier Marketing & Communications, Inc. (Houston, Texas). She has helped countless companies, managers, and entrepreneurs put marketing into action to grow their businesses on a daily basis. A member of the National Speakers Association, Sonnier presents powerful marketing ideas and strategies to audiences worldwide. She has spent 20 years in the marketing trenches as a marketing director, advisor, and business owner.


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    Product Details
    • ISBN-13: 9781601630735
    • Publisher: Career Press
    • Publisher Imprint: Career Press
    • Height: 224 mm
    • No of Pages: 224
    • Spine Width: 18 mm
    • Weight: 412 gr
    • ISBN-10: 1601630735
    • Publisher Date: 15 Jul 2009
    • Binding: Paperback
    • Language: English
    • Returnable: N
    • Sub Title: What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition
    • Width: 150 mm


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