full screen
Home > Business & Economics > Business & management > Sales & marketing > Advertising > Think Like a Marketer
Think Like a Marketer

Think Like a Marketer


     5  |  5 Reviews 
5
4
3
2
1



International Edition


About the Book

The Secret to Taking Your Business from Mediocre to Meaningfully Different?

Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an easy-to-read, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line. For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business.

"An MBA in a book? That's exactly what I consider this to be! ... Trust me -- this book can help you to grow your business!"
-- Lois Creamer, Author of Book More Business: Make Money Speaking

It doesn't matter whether you're a management consultant or the owner of a diner that serves the best biscuits and gravy in town, the ability to think like a marketer will give you a competitive edge.

Business owners and leaders are invariably stuck in the frenzied current moment -- chasing the next piece of revenue, getting through the next project, putting out the next proverbial fire, or surviving the next people-problem that's bound to come up. Think Like a Marketer offers a fresh new approach to a more powerful and lasting way to do business that involves a sometimes-subtle but always-impactful shift in mindset. It's time to think like a marketer.

Thinking like a marketer requires that you:
1.Communicate for connection and meaning, not just to transact sales
2.Live and die by your customer insights
3.Market in a way that's strategy-religious and tactic-agnostic
4.Create cultures and processes that align with your brand
5.Do everything in service of maintaining a virtuous cycle of creating value for the customer while capturing value for you.

The 5 Think Like a Marketer Principles are the framework for Colbert's valuable insights and practical tips about:

-Brand storytelling
-Sampling strategies
-Smart monetization
-Testing new marketing tactics
-Conducting critical market research
-The perils of do-it-yourself marketing
-Building and maintaining lists and pipelines
-Innovating product and service deliverables
-Being known, being seen and networking in new ways
-Delivering customer service, even when the going gets tough
-Innovations in distribution and packaging
-Creating meaningful connections with your customers

Read this book if you are a:
-Business owner without a background in marketing
-Business professional in a small- to mid-sized company or a Fortune 1000 company
-Professional speaker, blogger or thought leader
-Non-profit professional
-Marketer

Thinking like a marketer allows decision-makers -- at every level, in any kind of organization and with backgrounds in any area of functional expertise -- to accomplish more while spending less time and money. A marketing mindset can be the key to sustained profitable growth and meaningful connections with loyal customers.

Far from a simple "Marketing 101" for non-marketers, this book is a topical smorgasbord designed to feed the curiosities and satisfy the business needs that all business professionals (including marketers) ultimately crave.
About the Author: Kate Colbert is an accomplished marketer, speaker and communications consultant who has led marketing initiatives for brands big and small, global and domestic. She is regarded as an eminent strategic storyteller with the ability to connect business and academic brands with enthusiastic and loyal customers to generate sustained, profitable growth.

Kate founded Silver Tree Communications, a full-service brand marketing consultancy, in 2002, and its sister company, Silver Tree Publishing, in 2015. She has expertise in leading the marketing efforts of brands in higher education, healthcare, professional services, consumer retail, and other industries. She is best known for her groundbreaking work in market research and brand story development, her award-winning work in turning corporate data into actionable reports for high-stakes industries, her collaborative spirit in publishing impactful and inspiring books for new and established authors, and her leadership in working with employee groups (from scientists to technologists, C-suite executives to sales professionals) who seek to be more effective communicators. Kate is also a sought-after media spokesperson and crisis communications consultant, and a dynamic speaker who delivers presentations on communications and marketing topics.

Kate lives in Kenosha, WI, with her husband Robert and a pack of dogs she absolutely adores. When she's not working, she loves to travel, to volunteer for local charities and to read. Think Like a Marketer is her first non-fiction business book.


Best Sellers



Product Details
  • ISBN-13: 9781948238038
  • Publisher: Silver Tree Publishing
  • Publisher Imprint: Silver Tree Publishing
  • Height: 229 mm
  • No of Pages: 282
  • Spine Width: 15 mm
  • Weight: 431 gr
  • ISBN-10: 1948238039
  • Publisher Date: 24 Aug 2018
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: How a Shift in Mindset Can Change Everything for Your Business
  • Width: 152 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

     5  |  5 Reviews 
out of (%) reviewers recommend this product
Top Reviews
Rating Snapshot
Select a row below to filter reviews.
5
4
3
2
1
Average Customer Ratings
     5  |  5 Reviews 
00 of 0 Reviews
Sort by :
Active Filters

00 of 0 Reviews
SEARCH RESULTS
1–2 of 2 Reviews
    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!

    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


Sample text
Photo of
    Media Viewer

    Sample text
    Reviews
    Reader Type:
    BoxerLover2
    00 of 0 review

    Your review was submitted!
    Think Like a Marketer
    Silver Tree Publishing -
    Think Like a Marketer
    Writing guidlines
    We want to publish your review, so please:
    • keep your review on the product. Review's that defame author's character will be rejected.
    • Keep your review focused on the product.
    • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
    • Refrain from mentioning competitors or the specific price you paid for the product.
    • Do not include any personally identifiable information, such as full names.

    Think Like a Marketer

    Required fields are marked with *

    Review Title*
    Review
      Add Photo Add up to 6 photos
      Would you recommend this product to a friend?
      Tag this Book Read more
      Does your review contain spoilers?
      What type of reader best describes you?
      I agree to the terms & conditions
      You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

      CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

      These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Booksbay (the "CRR Service").


      By submitting any content to Booksbay, you guarantee that:
      • You are the sole author and owner of the intellectual property rights in the content;
      • All "moral rights" that you may have in such content have been voluntarily waived by you;
      • All content that you post is accurate;
      • You are at least 13 years old;
      • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
      You further agree that you may not submit any content:
      • That is known by you to be false, inaccurate or misleading;
      • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
      • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
      • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
      • For which you were compensated or granted any consideration by any unapproved third party;
      • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
      • That contains any computer viruses, worms or other potentially damaging computer programs or files.
      You agree to indemnify and hold Booksbay (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


      For any content that you submit, you grant Booksbay a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Booksbay may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


      All content that you submit may be used at Booksbay's sole discretion. Booksbay reserves the right to change, condense, withhold publication, remove or delete any content on Booksbay's website that Booksbay deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Booksbay does not guarantee that you will have any recourse through Booksbay to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Booksbay reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Booksbay, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Booksbay, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

      Accept

      New Arrivals



      Inspired by your browsing history


      Your review has been submitted!

      You've already reviewed this product!