full screen
Home > Business & Economics > Business & management > Sales & marketing > Advertising > That's a Bullseye
That's a Bullseye

That's a Bullseye


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
About the Book

If you want to learn how marketing is done, this book is a start-to-finish guide for building a marketing plan. You'll see a highly-effective approach for creating your marketing strategy and growing your business in an ever-changing environment.

Included are easy-to-follow instructions for the 6 steps you'll need to build a powerful marketing plan.
1. Identify the Problems to Solve
2. Answer Four Simple Questions
3. Define the Current Customer Journey
4. Design a Better Experience
5. Build a Minimally Viable Offering
6. Launch and Refine
The authors show you how to use agile business techniques and rapid iteration to hit a bullseye with your organization's products or services. It's everything you need to know to jump-start your business.

You can use these steps to improve the performance of any organization, whether it's a for-profit business, a nonprofit institution, or any other type of entity. The story in this book is based on the co-authors' combined forty years of experience in consumer products companies and marketing agencies. While the book is written in story format, the authors provide practical examples to help you engage customers, clients, donors, volunteers, or anyone else you want to attract.

Topics Covered:
✔️ Looking Outside Your Comfort Zone
✔️ Challenging the Status Quo
✔️ Forming Alliances
✔️ Collaborating with Your Counterparts
✔️ Asking Basic Questions
✔️ Defining Your Customer Journey
✔️ Developing Your Prototype Offering
✔️ Launching a Digital Media Campaign
✔️ Leveraging Agile Business Practices
✔️ Rapidly Iterating for Continuous Improvement

About the Author: Richard Blazevich is a senior director of marketing with over 15 years of experience in multinational consumer products companies. He received an MBA with an emphasis in Marketing and Business Strategy from the University of Michigan and a bachelor's degree in Business from Montana State University. Eric Bishop is a global client director at a multinational technology company. He has 25 years of experience in digital marketing and business strategy. He received his MBA with an emphasis in Marketing and Quantitative Analysis from the University of Cincinnati. He received a bachelor's degree in Computer Science, also from the University of Cincinnati. Both Richard and Eric have extensive experience leading corporate training programs and recruiting marketing talent from top business schools. They have also been featured speakers at digital marketing conferences and corporate events.


Best Sellers



Product Details
  • ISBN-13: 9781979314664
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 146
  • Spine Width: 8 mm
  • Weight: 254 gr
  • ISBN-10: 1979314667
  • Publisher Date: 28 Dec 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: A Marketing Story About Finding the Right Products, Consumers, and Campaign to Grow a Business
  • Width: 152 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
That's a Bullseye
Createspace Independent Publishing Platform -
That's a Bullseye
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

That's a Bullseye

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Booksbay (the "CRR Service").


    By submitting any content to Booksbay, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Booksbay (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Booksbay a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Booksbay may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Booksbay's sole discretion. Booksbay reserves the right to change, condense, withhold publication, remove or delete any content on Booksbay's website that Booksbay deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Booksbay does not guarantee that you will have any recourse through Booksbay to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Booksbay reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Booksbay, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Booksbay, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!