Chapter 1 - Editorial Introduction ​

1- Title: Teaching methodology courses in the context of entrepreneurship education

Dr Marlous Blankesteijn Assistant Professor Science, Business Innovation, Vrije Universiteit, Armstedam

Students commonly develop three things when engaged in an educational program: Knowledge, skills and a particular attitude. Many studies on entrepreneurship education focus on skills and attitudes, but to successfully finish an academic educational trajectory, one needs to prove to be capable of doing (rudimentary) scientific research, comprising a particular understanding of the scientific method. How to teach methodology within entrepreneurship education, in a way that it makes sense and appeals to these students? This chapter discusses and analyzes teaching methods developed for conveying a particular methodological approach, which is roughly based on the principles of case study research. The teaching methods expand the principles of case study research methodology in such a way that the methodological principles underlying case study research become relevant and useful for students in a science-based entrepreneurship educational program. The chapter formulates practical recommendations for academic methodology education in the context of entrepreneurship education, and opens up avenues for further research for furthering our theoretical knowledge on entrepreneurship education with regard to 1. entrepreneurial identity formation, 2. experiential project-based learning (Venture creation programs for example) and 3. the institutional identity of universities.

2- Measuring the Impact of Simulation-based Teaching on Entrepreneurial Skills of the MBA/DBA Students.

Aidin Salamzadeh, PhD Assistant Professor, University of Tehran

Simulation-based teaching is an emerging type of teaching in entrepreneurship education. This type of teaching, teachers generally use a variety of tools and techniques to let the students learn deeper than conventional methods. Besides, this type of teaching makes it possible for teachers to make sure that students have learned specific skills. Entrepreneurial skills are among the most complex skills to be taught as these type of skills are dedicated to entrepreneurs who comprise a small portion of any society. In fact, entrepreneurs are change agents in their societies. Then, their skills are entirely different from those of the other businesspersons, both in terms of quality and quantity. A significant number of potential entrepreneurs are not willing to register in typical academic degrees; instead, they prefer shorter courses and degrees. Hopefully, there are choices available for potential entrepreneurs in Iran which are specifically designed for them. Therefore, in this chapter, we will investigate the impact of simulation-based teaching on improving the entrepreneurial skills of 351 students who have earned their entrepreneurship MBA or DBA degrees from the Faculty of Entrepreneurship in the University of Tehran. We used a questionnaire to gather the data from 183 students, and the Smart PLS software is used to analyze the data. Findings revealed that simulation-based teaching increases the cognitive speed of the learners, and also helps them reorganize their prior knowledge more effectively. Moreover, this method considers individual differences of the learners and leads to deeper learning for them. In fact, this method motivates learners and improves their problem solving, critical thinking, mental and selfsufficiency skills.

Keywords: Simulation-based teaching, Entrepreneurial skills, MBA, DBA, Students

3- Teaching Digital Marketing for Entrepreneurship

Amiruddin Ahamat and Pang Jin Ai * Faculty of Technology Management & Technopreneurship, Universiti Teknikal Malaysia Melaka, Technology Campus, Malaysia
About the Author:

Denis Hyams-Ssekasi is a Research Coordinator and Lecturer in Business Management at the University of Bolton, UK. Denis has a keen interest in Entrepreneurship and enterprise and has developed and delivered modules on entrepreneurship, ran several mentoring schemes and offered consultancy to start-up businesses, especially in developing countries. He is a Senior Fellow of the Higher Education Academy and a member of the Institute for Small Business and Entrepreneurship and co-Editor of "Experiential Learning for Entrepreneurship' (2018, Palgrave Macmillan).

Naveed Yasin is an Associate Professor in Entrepreneurship and Innovation and Interdisciplinary Coordinator for Enterprise Education, Canadian University Dubai, as well as Senior Fellow of the Higher Education Academy (SFHEA). At present, he is leading an interdisciplinary entrepreneurship program with over 400 students enrolled annually, and leading a team of five academic representatives from each faculty in entrepreneurship and enterprise skills development as the CUD program coordinator for entrepreneurship.