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Sustained Innovation Management

Sustained Innovation Management


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About the Book

Successful management of radical innovation is a key to growth. Managing radical innovation involves decisions for risky projects and unknown markets with a high growth potential. This research work identifies nearly 40 best practice cases illustrating processes, methods and organizational structures that enhance successful management with radical innovations. The practice cases selected from over 90 interviews with global technology-driven companies are framed in an overall strategic management concept that helps you to navigate through some the most difficult phases in a radical innovation project.
About the Author: GASTON TRAUFFLER's research activities are directed towards the management of technology-based enterprises, in particular strategic planning of discontinuous technologies and radical innovations. He worked as a researcher at the Swiss Federal Institute of Technology (ETH) and as an innovation management consultant. He holds an Engineering and PhD degree from ETH Zurich.


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Product Details
  • ISBN-13: 9780230001978
  • Publisher: Palgrave MacMillan
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Spine Width: 16 mm
  • Weight: 503 gr
  • ISBN-10: 0230001971
  • Publisher Date: 28 Nov 2006
  • Height: 216 mm
  • No of Pages: 242
  • Series Title: English
  • Sub Title: Assimilating Radical and Incremental Innovation Management
  • Width: 140 mm


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