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Stratégies de marketing commercial

Stratégies de marketing commercial


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About the Book

À l'ère moderne de l'authenticité et de la transparence, les consommateurs ne se satisfont plus des marques qui font preuve de mépris, voire d'apathie, à l'égard du développement durable. On attend désormais des marques qu'elles fassent preuve de compréhension et d'intérêt pour des questions telles que le changement climatique, l'empreinte carbone et le bien-être des employés. Plus important encore, elles doivent s'engager véritablement à respecter ces points de vue, en restant cohérentes et proactives dans leurs principes. Avec la montée en puissance de consommateurs plus conscients et d'acheteurs guidés par leurs convictions, les organisations ignorent la durabilité et l'esprit de "faire le bien" à leurs risques et périls. Rédigé par trois experts en marketing possédant à eux trois des dizaines d'années d'expérience, Sustainable Marketing constitue la nouvelle référence en matière de marketing moderne. Ce livre clarifie l'importance de l'approche durable avant de fournir un guide complet pour la mise en oeuvre, la conduite et le maintien de ces pratiques dans toute organisation. Cet ouvrage, que tout chef d'entreprise ou responsable marketing se doit de lire, est un mélange unique et fascinant de recherches universitaires et d'études de cas pratiques qui donneront un coup de fouet aux initiatives durables et les inspireront.


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Product Details
  • ISBN-13: 9786206510741
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: La poursuite de la durabilité
  • Width: 152 mm
  • ISBN-10: 6206510743
  • Publisher Date: 30 Sep 2023
  • Height: 229 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Weight: 159 gr


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