In times of crisis, alignment on a shared strategy is even more crucial, and more elusive. Frustrated by organizational silos, fragmentation or resistance to change? Tugs-of-war, with everyone pulling in different directions? Can't seem to get real buy-in or jumpstart implementation?

The award-winning Strategy-In-Action shows how companies ended the long-standing divorce between planners and implementers. One saved $200m from people power, another made 74m from innovation.

The problem is, traditional planning no longer guarantees success. Rapid change, uncertainty, new technologies and a flatter world call for a new approach.

Zweifel, strategy & performance expert and award-winning author, and Borey, CEO and turnaround guru, use their experience at Fortune 500 companies, SMEs, UN/government agencies, and the military to offer a turn-key methodology that yields quick wins and stands the test of time.

CEOs, senior managers and strategists will find a systematic 7-step roadmap:

- 11 differences of Strategy-In-Action (e.g. Strategy for vs. Strategy with): a checklist for your dynamic strategy.

- 6 ways to move from silos to alignment among multiple stakeholders.

- How to overcome resistance or indifference-and maximize buy-in. Ask these key questions and give voice to dissenters without losing control.

.- 4 powerful questions for a shared understanding of the whole-including best practices and checklists.

- How to get intelligence from far-flung locations that are less invested in the status quo and more open to innovation.

- 3 proven tools to align on a strategic intent as a magnet for action and filter for operational decisions.

- 7 steps for building a dynamic strategy roadmap back from the future. First you do a SWOT, then plan, then act, right? Wrong. Never plan from the circumstances, with examples (even flipcharts, of course anonymous).

- The shocking truth about metrics. Many strategists use the wrong indicators, with unintended/disastrous outcomes. How to drive execution from a single dashboard with 5 key metrics.

- How to foster a leadership mindset. As Peter Drucker said, culture eats strategy for breakfast. How do you get your team obsessed with winning? Eye-opening use cases.

- 6 rules for getting quick wins, screening out losers and getting feedback from the action. The key: Catalyze path-breaking action, then have the action inform the strategy. Actionable cases.

- ... and finally, How to control the momentum. Use the Worksheet to drive the whole process with ease and position yourself as a trusted strategy guru.

Strategy-In-Action gives readers the art and science of integrated planning, people and performance.

"I was highly skeptical-but now I wish I had had your tools 35 years ago when I was starting out."-Werner Brandmayr, former President & Managing Director, ConocoPhillips Holding Europe

"We have results that were virtually impossible before Strategy-In-Action."-Lawrence Obstfeld, CEO, Image Navigation

"The only strategy book that gives a truly holistic view of strategy. It integrates strategy alignment, highly pragmatic execution and performance, and the human element in one seamless process."-Dr. Frank Waltmann, Head of Learning, Novartis

Clients pay the authors a lot for this process since it yields 40x ROI on average, and frankly outperforms its alternatives.

Get Strategy-In-Action now and build alignment on a winning strategy that marries planning, people and performance.
About the Author: Thomas D. Zweifel is a strategy, leadership, and performance management consultant, professor and author. Since 1984 he has worked with top and senior managers in Fortune 500 companies, governments, UN agencies, and the military to design and implement strategies for breakthrough results. In 1997 he became CEO of Swiss Consulting Group, named a "Fast Company" by Fast Company magazine. Since 2000 he has taught leadership at Columbia University and St. Gallen University. Strategies based on his six books, including "Communicate or Die," "Culture Clash," and "The Rabbi and the CEO" are used by 30+ Fortune 500 companies. Born in Paris, Dr. Zweifel was educated in Switzerland and the United States, where he received his Ph.D. in international political economy from New York University. He is on the rosters of ten speaker bureaus and a frequent speaker in corporations and the media such as ABC, Bloomberg, and CNN. In 1996 he realized his dream of breaking three hours in the New York City marathon, and in 1997 was "first finisher among CEO's who ran the New York City marathon." After living in Basel, Berlin, Munich, Mumbai, London, San Francisco, Tokyo and New York from 1962 through 2008, he is now based in Zurich where he lives with his wife and their two daughters. Edward J. Borey is an experienced chairman, CEO and board member who has led growth and turnarounds in global companies from stagnation and losses to profitability, sustainability and self-reliance. He was Chairman and CEO of WatchGuard Technologies, CEO of PSC, and COO of Intermec. Throughout his 37-year career, Ed served in executive positions for Global 1,000 companies. As a finance team member at Lear Siegler, he turned around global department organizations for National Semiconductor and Pitney Bowes, the Retail Division of Monarch Marking, The Graphics Division of Paxar and the Media Division of Intermec. Today Ed serves on the Board of Arotech. Prior public board experience includes WatchGuard, PSC, and MBrane. To give back, Ed serves as a Board Member for the Northwest Chapter of the National Association of Corporate Directors and has served on the Snohomish County YMCA Board of Trustees. Ed received his B.S. in Political Science from State University of New York, College at Oswego; a Master of Arts in Public Administration from the University of Oklahoma; and an MBA from Santa Clara University. He lives in the Seattle area with his wife Susan.