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Strategische Flexibilitat Und Kognitive Modelle

Strategische Flexibilitat Und Kognitive Modelle


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About the Book

Strategische Flexibilitat gehort sowohl in der wirtschaftswissenschaftlichen Forschung als auch in der Managementpraxis zu den Themen, denen in der jungeren Vergangenheit besondere Aufmerksamkeit geschenkt wurde. Zum einen gilt strategische Flexibilitat als das ex ante Handlungspotenzial eines Unternehmens. Zum anderen wird eine tatsachliche Handlung, insbesondere die Veranderung der implementierten Strategie, als die ex post realisierte Form von strategischer Flexibilitat verstanden. Die vorliegende Arbeit untersucht den Zusammenhang zwischen diesen beiden Formen. Dabei werden kognitive Modelle von Topmanagern - Beachtung des Unternehmensumfelds und Orientierung im Ressourcenmanagement - als Ursprung des Flexibilitatspotenzials eines Unternehmens untersucht. Der Forschungsbeitrag beruht insbesondere auf drei Aspekten: Erstens erklart die vorliegende Dissertation, welchen potenziellen Einfluss die kognitiven Modelle von Topmanagern auf das Veranderungspotenzial eines Unternehmens haben. Zweitens liefert die Analyse einer Vielzahl verschiedener unabhangiger Konzepte wichtige Erklarungsansatze fur das Wettbewerbsverhalten von Unternehmen. Drittens kann das methodische Vorgehen - die Inhaltsanalyse der Grussworte des Vorstandsvorsitzenden an die Aktionare zur Messung der kognitiven Modelle von Topmanagern - als Blaupause fur zukunftige Forschungsvorhaben in diesem Bereich dienen. Die verwendete Stichprobe umfasst grosse und mittlere Unternehmen aus Deutschland, die im Zeitraum von 2002 bis 2011 im HDAX der Deutschen Borse gelistet waren. Die Untersuchung des Forschungsmodells erfolgt mittels Regressionsanalysen auf Basis des Paneldatensatzes. Die empirischen Ergebnisse erklaren, inwiefern verschiedene Elemente der Beachtung des Unternehmensumfelds (u.a. inhaltliche Fokussierung) einen Einfluss auf die Veranderung von Wettbewerbsstrategien haben. Zudem kann gezeigt werden, wie eine flexible Orientierung den Veranderungsgrad steigert, wahrend eine spezifische Orientierung keinerlei Einfluss zu haben scheint.


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Product Details
  • ISBN-13: 9783957100269
  • Publisher: Nomos Verlagsgesellschaft
  • Publisher Imprint: Rainer Hampp
  • Height: 210 mm
  • Returnable: N
  • Sub Title: Eine Empirische Untersuchung Deutscher Borsennotierter Unternehmen
  • Width: 150 mm
  • ISBN-10: 3957100267
  • Publisher Date: 01 Mar 2015
  • Binding: Paperback
  • Language: German
  • Spine Width: 0 mm
  • Weight: 750 gr


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Strategische Flexibilitat Und Kognitive Modelle
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