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Strategieprozesse an Universitaten

Strategieprozesse an Universitaten


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About the Book

Universitaten agieren auf zunehmend weltweiten Bildungsmarkten. Mit Strategien erarbeiten Universitaten Ansatze, um in wettbewerbsintensiveren Markten erfolgreich zu sein. Nicht die Inhalte solcher Strategien, sondern die Prozesse, mit denen Strategien erarbeitet werden, stehen im Fokus der Arbeit. Anhand von zwei Fallstudien (Universitat Graz und University of Michigan) werden auf Basis des "Grounded theory"-Ansatzes typische Muster in Strategieprozessen an Universitaten herausgearbeitet. Als Muster der beiden untersuchten Strategieprozesse ergeben sich die Dimensionen Steuerung, Partizipation und Engagement, punktuell auch formale und informelle Kommunikation. Diese Dimensionen werden ausfuhrlich analysiert und beschrieben. Darauf aufbauend werden Idealtypen von Strategieprozessen ("partizipativ-operativ" und "konsultativ") entwickelt, die Zuspitzungen der Beobachtungen in Graz und Michigan darstellen. Dieses Buch erhalten Sie als BonD-Ausgabe. Dabei handelt es sich um einen Nachdruck des vergriffenen Originaltitels - hergestellt auf Bestellung, mit einem hochwertigen Digitaldruckverfahren.
About the Author: Dr. Anike von Gagern ist Diplom-Okonomin und als Beraterin bei einer strategischen Unternehmensberatung tatig.


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Product Details
  • ISBN-13: 9783170207493
  • Publisher: Kohlhammer
  • Publisher Imprint: Kohlhammer
  • Height: 231 mm
  • No of Pages: 194
  • Series Title: Schumpeter School of Business and Economics
  • Sub Title: Eine Explorativ-Deskriptive Untersuchung Von Prozessdimensionen Auf Basis Zweier Fallstudien
  • Width: 154 mm
  • ISBN-10: 3170207490
  • Publisher Date: 19 Feb 2009
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 750 gr


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