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Strategieentwicklung des Lebensmittelherstellers Mondelēz

Strategieentwicklung des Lebensmittelherstellers Mondelēz


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About the Book

Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, Rheinische Fachhochschule Köln, Sprache: Deutsch, Abstract: Mondelēz International ist ein börsennotiertes Unternehmen mit Hauptsitz in Deerfield, Illionois (USA), welches neben Mars Incorporated, Nestlé und Danone zu den größten Lieferanten des Lebensmittelhandels weltweit zählt. Sie erzielten im Jahre 2018 einen Gesamtumsatz von etwa 26 Milliarden US-Dollar bei einer Mitarbeiterzahl von 83.000 Personen. 75 Prozent des Gesamtumsatzes setzen sich aus dem Verkauf von Backwaren und Schokolade zusammen. Die restlichen 25 Prozent erzielen sich aus Süßwaren, Molkereiprodukten und Getränken. Am 1. Oktober 2012 spaltete sich das ehemalige Unternehmen Kraft Foods in zwei unterschiedliche, in der Börse aufgelistete Unternehmen. Das eine aus der Spaltung entstandene Unternehmen, Kraft Foods Group" agiert weiterhin wie gewohnt im nordamerikanischen Zweig mit gleicher Produktpalette, wie schon vor der Abspaltung. Das andere Unternehmen, Mondelēz International, ist weltweit mit dem Fokus auf Snacks, Süßwaren und Lizenzgeschäften tätig. Deren oberstes Ziel ist es durch Investitionen ein größeres Wachstum zu erreichen und ihre Kapazitäten zu erweitern, um die steigende Kundennachfrage zu befriedigen. Durch den Aufbau und der Modernisierung zahlreicher Produktionsstätten, konnte das Unternehmen Liefernetzwerke optimieren. Des Weiteren ist die Produktivität angestiegen, die Qualität der Produkte hat sich durch hochmoderne Anlagen erhöht und durch das Errichten neuer Fabriken konnten neue Arbeitsplätze vergeben werden. Durch Investitionen in Firmenanteile oder dem Aufkaufen von Unternehmen erweitert Mondelēz International ihr bisheriges Produktportfolio. Jedoch beinhaltet die strategische Ausrichtung des Unternehmens nicht nur den wirtschaftlichen Erfolg, sondern auch die ökologische Nachhaltigkeit.


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Product Details
  • ISBN-13: 9783346079763
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 24
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346079767
  • Publisher Date: 21 Nov 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 95 gr


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