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Strategie Und Organisation

Strategie Und Organisation


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About the Book

Fragen tiber Strategie und Struktur gehoren zu den fUr Bestand und Entwicklung maBge- benden Entscheidungssachverhalten von Unternehmen. Nach der traditionellen Gliede- rung der Betriebswirtschaftslehre werden diese Fragen tiblicherweise in den Funktions- und Institutionslehren mitbehandelt. Eigenstandige Kursangebote im Stile von amerika- nischen "Business Policy" Kursen bilden hierzulande in Lehre und Ausbildung eher die Ausnahme. Das vorliegende Buch will in diesem Sinne ein Lern- und Lehrangebot tiber Fragen einer Geschaftspolitik betreffend den Gegenstand eines Unternehmens bereitstel- len. Inhalt des Buches sind Bestimmung und Durchsetzung von Produkt-Markt-Strate- gien (Diversifikationsstrategien) zur langfristigen Unternehmenssicherung. Unterneh- menszusammenbrtiche bekannter diversifizierter Unternehmen belegen das hohe Risiko und die Notwendigkeit einer sorgfiiltigen Planung und DurchfUhrung von Diversifika- tionsentscheidungen. Dt r Text ist durch Praxisbeispiele und Fallstudien erganzt. Auf die- se Weise soli ein Lernen, vor Ort' gefordert werden. Die Faile zeichnen Entwicklungen von Strategie und Organisation in deutschen GroBunternehmen nacho Die Fallgeschich- ten bieten Gelegenheit, die im Text aufbereiteten Techniken, Bezugsrahmen und Hand- lungs muster am praktis(: hen Fall nachzuvollziehen und kritisch zu hinterfragen. Text und Faile sollen zu einer Aus- und Weiterbildung zu eigenverantwortlich und unternehme- risch handelnden Ftihrungskraften in Studium und Praxis beitragen. Mein Dank gilt meinen beiden Mitarbeitern, den Herren Dr. Michael Meiser und Dr. Hans-Joachim Spindler, die durch ihren personlichen Einsatz und ihr wissenschaftliches Engagement zum Zustandekommen dieser Arbeit beigetragen haben. Fraulein Dipl. - Kfm. Gerlinde Altmann sowie die beiden Herren stud. rer. pol.


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Product Details
  • ISBN-13: 9783409131018
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: Softcover Reprint of the Origi ed.
  • Language: German
  • Returnable: N
  • Spine Width: 20 mm
  • Weight: 662 gr
  • ISBN-10: 3409131019
  • Publisher Date: 01 Jan 1985
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 379
  • Series Title: German
  • Sub Title: Analyse Und Planung Der Unternehmensdiversifikation Mit Fallbeispielen
  • Width: 170 mm


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