Part 1: Organizational Culture
Chapter 1. The incoherence of a solid organizational culture for liquid employees, by
Thatiana Cappellano
Chapter 2. Bodymedia theory: a value proposition for organizational culture, by Simone
Ribeiro de Oliveira Bambini Chapter 3. Organizational ethics: the challenges faced by communication and culture to
change behaviours, by Ágatha Camargo Paraventi
Chapter 4. Leadership communications with an appreciative approach in
a participative culture: the case of Nutrimental, by William Antonio Cerantola Chapter 5. WhatsApp and the mediatization of informal communication
in organizations, by Bruno Carramenha, Thatiana Cappellano & Viviane Mansi
Chapter 6. Diversity Management: an overlook on Brazil's largest companies, by Bruno
Carramenha & Thatiana Cappellano Chapter 7. Behind every engagement there is always a good story, by Bruna Bezerra Lima
Chapter 8. Employer branding, employee value proposition and employee experience: New approaches for people management in organizations, by Bruna Gomes Mascarenhas
Part 2: Leadership and Engagement
Chapter 9. Internal Communications Flourishes at the Grassroots: The
Growing Importance of Managers in Employee Engagement, by Gail S.
Thornton
Chapter 10. Work, motivation and Monday mornings, by André Caldeira
Chapter 11. Building trust from the inside out: employees and their power of influence, by Daniela Sandrini Bittencourt Ferreira
Chapter 12. Leadership communications, dialogue and communications areas: new paths for employee communications, by Viviane Regina Mansi
Chapter 13. Social Team Building as a practice of corporate values to achieve engagement, by Silvana Nader
Chapter 14. Humanized employee communications: the possible contributions of public relations in the BIOFAST Group experience, by Solange Moura
Part 3: Planning and Measurement
Chapter 15. Employee Communications Management: the Role of Planning and
Communication Channels, by Bruno Carramenha
Chapter 16. The maturity matrix for employee communications: paving the way for a new model of organizational communications, by Cynthia Sganzerla Provedel
Chapter 17. Planning and Measurement: Propositions for the Strategic Work of Employee Communications, by Andréa Guardabassi & Gisele Lorenzetti
Chapter 18. Communications measurement as a key-factor for organizational strategy success, by Lívia Guadaim
Chapter 19. On the Imperative of Planning Employee Communications: Theoretical
Considerations and the Case Study of Vale, by Paulo Henrique Soares & Rozália Del Gáudio
Chapter 20. Simplification to drive relevance: GE's moment of 'letting go, ' by Danielle Abade Brito
Chapter 21. Communications agencies in practice: reflections and stories
from working with clients in employee communications projects, by José
Luís Ovando
Part 4: Channels and Campaigns
Chapter 22. On employee communications channels and campaigns, by Marina Gerardi
Chapter 23. Corporate mobile communication: challenges and reflections in an environment of connected employees, by Renato Martinelli
Chapter 24. An employee communications strategy to support the launch of a new business strategy, by Javier Marín
Chapter 25. Rituals and the leaderships: cases of strategic use of communication campaigns for the employees, by Bruno Chaves
About the Author: Gail S. Thornton, a global communications executive with international experience in pharmaceuticals, now maintains a consulting practice in pharmaceuticals/health care and biotechnology.
Viviane Mansi is global head of corporate communications and branding for Votorantim Cimentos, one of the largest cement companies in the world, headquartered in Brazil.
Bruno Carramenha is a professor of communication and public relations at leading universities in Brazil and also a consultant in organizational culture and communications issues.
Thatiana Cappellano is a communications and public relations consultant, who works with major companies in Brazil concerning organizational culture and communications issues.
