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Start-up per tutti

Start-up per tutti


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About the Book

Questo libro è stato pensato per:

  • chi si avvicina per la prima volta all'imprenditoria
  • chi ha una visione parziale dell'argomento
  • chi sta pensando di intraprendere un'impresa (start-up)

L'obiettivo è quello di fornire gli strumenti di base per poter inquadrare le problematiche legate alla gestione aziendale in modo semplice e chiaro.

Il libro è abbinabile all'utilizzo del simulatore aziendale gratuito Bacu.me che consente ai lettori di mettere in pratica i concetti acquisiti.

Indice del libro

INTRODUZIONE

1. START UP

  • La regola delle 10.000 ore
  • Perchè creare una start-up?
  • Le maggiori cause di insuccesso
  • I settori con più start-up
  • Le aziende "Unicorno"
  • Le fasi di costituzione di una start-up
  • Le diverse forme societarie in Italia
  • La differenza fra società di capitale e di persone
  • Il Business Plan
  • L'analisi strategica SWOT
  • Dimensionamento aziendale
  • Le fonti di finanziamento
  • Family, Friends and Fools (Famiglia, amici e folli)
  • Come definire un obiettivo SMART
  • La locazione di un immobile

2. FORNITORI E PRODUZIONE

  • Gli elementi di una fattura
  • I documenti di trasporto
  • La gestione delle scorte
  • JIT
  • Import ed export
  • Produttività
  • Esternalizzazione della produzione
  • 3PL

3. MARKETING

  • Le leve di mercato (Marketing mix)
  • AIDA
  • Canali promozionali
  • Guerrilla marketing
  • Sostenibilità ambientale
  • Reputazione aziendale
  • Coinvolgimento nella comunità

4. VENDITE

  • Il processo di vendita
  • La profilazione dei clienti
  • I canali di vendita
  • Conto vendita
  • Gestione dei resi

5. ORGANIZZAZIONE E RISORSE UMANE

  • I modelli manageriali
  • Le tipologie di leader
  • La costituzione del gruppo di lavoro
  • La selezione del personale
  • La soddisfazione del personale
  • I benefit aziendali più comuni
  • La gestione del conflitto
  • La sicurezza sul posto di lavoro

6. CONTROLLO DI GESTIONE E BILANCIO

  • Il fatturato è vanità. Il profitto è salute. La cassa è realtà!
  • Voci economiche vs. voci finanziarie
  • Beni durevoli
  • Flusso di cassa (Cash flow)
  • Anticipo fatture (Factoring)
  • Controllo di gestione
  • Analisi ABC
  • Il bilancio
  • Gli indici di bilancio
  • Gli studi di settore
  • La riclassificazione del bilancio

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Product Details
  • ISBN-13: 9798391504719
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 142
  • Spine Width: 8 mm
  • Weight: 267 gr
  • ISBN-10: 8391504719
  • Publisher Date: 16 Apr 2023
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: (con simulatore gratuito)
  • Width: 152 mm


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