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Stakeholder-Value-Ansatz in Unternehmen. Erwartungen, Ziele und Strategien

Stakeholder-Value-Ansatz in Unternehmen. Erwartungen, Ziele und Strategien


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About the Book

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Investition und Finanzierung, Note: 1,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, München früher Fachhochschule, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist eine kritische Analyse des Stakeholder Value-Ansatzes im Unternehmen. Zunächst werden die relevanten Stakeholder bestimmt. Im Anschluss an die Identifizierung der relevanten Stakeholder erfolgt die Analyse ihrer Erwartungen und Ziele. Nachdem die Beeinflussungsstrategien der Stakeholder analysiert worden sind, wird das Stakeholder Management im Unternehmen näher beschrieben. Vor dem Hintergrund zunehmender Internationalisierung und Kapitalmarktorientierung gewinnt die wertorientierte Unternehmensführung seit Jahren an Bedeutung. Die wachsende Relevanz privater und institutioneller Investoren sowie der Markt für Unternehmenskontrolle stellen die Maximierung des Unternehmenswertes immer mehr in den Mittelpunkt und machen die Verwendung eines geeigneten Controlling Instruments unabdingbar. Das Konzept des Shareholder Value Managements passt sich erfolgreich dieser voranschreitenden Situation an und schafft eine aussagefähige, vergleichbare Kennzahl für Finanzanalysten. Nach dem Shareholder Value Prinzip handelt ein Unternehmen im Sinne der Anteilseigner, mit der Zielsetzung den Unternehmenserfolg langfristig durch Gewinnmaximierung und Erhöhung des Eigenkapitals zu maximieren. Doch die alleinige Ausrichtung eines Unternehmens, auf Steigerung des Unternehmenswerts im Interesse der Anteilseigner greift zu kurz. In Zeiten von gesättigten Märkten, wegbrechender Nachfrage und veränderten Kundengewohnheiten ist die Fokussierung auf einzig den monetären Wert eines Unternehmens nicht ausreichend. Erfolgreiches Beziehungsmanagement ist zentraler Erfolgsfaktor des 21. Jahrhunderts. Intensive Kundenbeziehungen, engagierte Mitarbeiter, innovative Produkte, eine gute Reputation und erfolgreiche Beziehungen zu Händlern, Anteilseignern und anderen


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Product Details
  • ISBN-13: 9783346654618
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 24
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346654613
  • Publisher Date: 29 Apr 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 95 gr

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Stakeholder-Value-Ansatz in Unternehmen. Erwartungen, Ziele und Strategien
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