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Spendenzweck am Beispiel "Vier Pfoten"

Spendenzweck am Beispiel "Vier Pfoten"


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About the Book

Essay aus dem Jahr 2013 im Fachbereich Umweltwissenschaften, Veranstaltung: Umweltschutz/Tierschutz, Sprache: Deutsch, Abstract: Das volkswirtschaftliche Volumen der in Deutschland gesammelten Spenden ist gewaltig, aber die Effizienz des Werbens, Sammelns und Einsetzen der Mittel scheint weitgehend undurchsichtig; man ist auf das Schätzen von Beträgen und Spendenobjekten angewiesen, obwohl sich gemeinnützige Träger von der Steuer befreien lassen können und somit zumindest beim Finanzamt ein gewisser Daten-Überblick besteht. Die Vielfalt der Vereine, Stiftzungen usw. ist groß, viele Spenden-Aufforderer arbeiten jedoch im Bereich kleiner Einzelspenden, sie reichen in der Art vom ehrenamtlichen Eintreiben bis zum Nutzen dieses speziellen Geldmarktes. Zumeist verbindet man edle Motive damit, insbesondere wenn die in der Werbung herausgestellten Objekte so gelagert sind, dass sie sofort einer Hilfe bedürfen, was fast immer Mitleid weckt und Hilfsbereitschaft. Leider verliert man bei einzelnen Spendensammel-Organisationen den Überblick, wieweit die erhaltenen Geldmittel am Werbe-Objekt real ankommen. Diese Ungewissheit ist offensichtlich sogar weit verbreitet, man weiß zuweilen auch nicht, ob bei großen Hilfsorganisationen immer Seriosität vorzufinden ist. Das Unternehmen Vier Pfoten hat sich seit ihrer Gründung einen besonderen Platz innerhalb der Medien und in der Öffentlichkeit erworben. Es wurde daher Zeit, einmal etwas tiefer in die Geschäftsberichte zu schauen und die verschiedenen Aspekte gegeneinander abzuwägen. Manchen schreckt es ab, wenn er von > 35 % unproduktiven Kosten hört und meint, es müsse doch rationeller und effizienter gehen. Diese Sorge treibt so manchen potentiellen Spender um, denn er möchte handfeste Beweise für seine, möglicherweise aus schmalem Etat geleistete Geldspende sehen. Wenn in Bildern und direkt adressierten Werbebriefen immer neues Leid angeführt wird, stellt man sich die Welt voller Übeltäter vor, warum werden in einzelnen Tierparks


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Product Details
  • ISBN-13: 9783656528258
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 365652825X
  • Publisher Date: 11 Nov 2013
  • Height: 210 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 100 gr


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