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Soziale Netzwerke und ihr Nutzen für Unternehmen wie Coca Cola und Burberry

Soziale Netzwerke und ihr Nutzen für Unternehmen wie Coca Cola und Burberry


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About the Book

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Northern Business School, Sprache: Deutsch, Abstract: Soziale Medien sind in den vergangenen Jahren immer relevanter geworden. Konsumenten verbringen zunehmend Zeit im Internet und nutzen soziale Medien wie bspw. Facebook, Instagram und YouTube, um mit anderen Nutzern oder mit Unternehmen in Kontakt zu treten und sich auszutauschen. Verschiedene technische Fortschritte und Flatrates für das Surfen Online begünstigen darüber hinaus die längere Verweildauer der Internetnutzer im Web 2.0. Bedingt durch diese Veränderung des Nutzerverhaltens wird auch die Markenführung im Onlinekontext für Unternehmen immer relevanter, um auf die neuen Bedürfnisse und die neuen technologischem Möglichkeiten einzugehen. Die veränderten Marktbedürfnisse durch soziale Medien bedürfen einer Anpassung der Markenführung, um Nutzer weiterhin erreichen zu können und relevant zu bleiben. Die identitätsbasierte Markenführung kann bei solch einem Vorhaben die Authentizität des Unternehmens sichern. So können Unternehmen sich und ihren Werten treu bleiben und das Internet und die sozialen Medien passend zur Markenidentität bespielt werden. Daher ist das Ziel dieser Arbeit, den Nutzen sozialer Netzwerke für Unternehmen darzustellen. Die vorliegende Hausarbeit ist eine literaturbasierte Ausarbeitung. Sie basiert auf einer Literaturrecherche. Die Hausarbeit folgt der deduktiven Methode, das bedeutet, dass zuerst grundlegendes zum Thema erläutert werden und sich anschließend zum Kern des Themas gearbeitet werden wird.


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Product Details
  • ISBN-13: 9783668739437
  • Publisher: Bod Third Party Titles
  • ISBN-10: 3668739439
  • Publisher Date: 26 Jun 2018


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