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Soziale Netzwerke

Soziale Netzwerke


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About the Book

Inhaltlich unveränderte Neuauflage. Zielorientierte Menschen und exzellente Unternehmen versuchen konti-nuierlich, Erfolgsstrategien zu identifizieren, um sich von der Konkur-renz auf dem Markt nachhaltig zu differenzieren. Arbeitnehmer ver-spre-chen sie den optimalen Arbeitsplatz von einer rationalen Jobsuche, und Unternehmen suchen nach geeigneten Talenten durch innovative Rekrutierungsprozesse. Eine ergänzende Möglichkeit, um die Interessen auf beiden Seiten zu bedienen, stellen die sozialen Netzwerke von Füh-rungs-kräften und Mitarbeitern dar. Netzwerkanalytische Theorien beto-nen deren investiven Charakter als soziales Kapital. Florian Hochenrieder beleuchtet Hypothesen zu Chancen und Vorteilen von Netzwerken bei der informellen Jobsuche und Personalrekrutie-rung, indem er sie auf der Grundlage von historischen und eigenen em-piri-schen Untersuchungen testet, sowie mit qualitativen Experteninter-views ergänzt. Die Erkenntnisse liefern optimierende Anregungen für ein strategisches Konzept der effektiven und effizienten Netzwerke. Ziel ist es, dem Leser praktische Gestaltungsoptionen und ein intuitives Netz-werkgefühl zu vermitteln. Die fiktive Fallstudie eines Managers unter-streicht die Praxisrelevanz der Resultate. Hochenrieder schließt mit einem Ausblick auf die zukünftige Bedeutung der Networkingkom-petenz für Wirtschaftsakteure und deren Unternehmen.


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Product Details
  • ISBN-13: 9783639448245
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: AV Akademikerverlag
  • Height: 229 mm
  • No of Pages: 256
  • Spine Width: 15 mm
  • Width: 152 mm
  • ISBN-10: 3639448243
  • Publisher Date: 27 Jul 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 431 gr


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