full screen
Home > Social TV. Angebote, Modelle und Nutzung
Social TV. Angebote, Modelle und Nutzung

Social TV. Angebote, Modelle und Nutzung


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
About the Book

Studienarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 2,0, Macromedia Fachhochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: Diese Arbeit gibt einen Überblick über bestehende Social TV-Angebote auf dem deutschen Markt und erläutert unterschiedliche Geschäftsmodelle. Neben den neuen Technologien, sind es die Nutzer selbst, die die Entwicklung des Social TV's vorantreiben. Welche Faktoren die Nutzung antreibt und welche Motive es für die Parallelnutzung von Fernsehen und Social TV gibt, wird in diesem Beitrag aufgezeigt. Die Fernsehbranche ist aufgrund sinkender Einschaltquoten dazu gezwungen sich kooperativ mit dem Internet auseinanderzusetzen. Viele Unternehmen haben dies bereits anerkannt und sind große und wichtige Akteure auf dem Social TV-Markt geworden. Andere versuchen immer mehr die noch jungen Möglichkeiten und Vorteile der Social Media für sich zu nutzen. Social TV konnte sich als neue Perspektive des klassischen TV-Programmes durchsetzen und verbindet die Bereiche Social Media und Fernsehen profitabel miteinander. Da die Nutzer der Social TV-Angebote als Treiber der wachsenden Branche gelten, ist es wichtig zu wissen, was die Zuschauer dazu bewegt das Internet parallel zum Fernsehen zu nutzen. Anhand den verschiedenen Nutzungsmotiven können einerseits die Social Media- und anderseits die Social TV-Betreiber die größtmögliche Zuwendung von Usern an deren Social-TV-Programmen gewinnen.


Best Sellers



Product Details
  • ISBN-13: 9783346040893
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 24
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346040895
  • Publisher Date: 23 Sep 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 95 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Social TV. Angebote, Modelle und Nutzung
Grin Verlag -
Social TV. Angebote, Modelle und Nutzung
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Social TV. Angebote, Modelle und Nutzung

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Booksbay (the "CRR Service").


    By submitting any content to Booksbay, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Booksbay (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Booksbay a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Booksbay may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Booksbay's sole discretion. Booksbay reserves the right to change, condense, withhold publication, remove or delete any content on Booksbay's website that Booksbay deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Booksbay does not guarantee that you will have any recourse through Booksbay to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Booksbay reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Booksbay, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Booksbay, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!