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Social Commerce im interkulturellen Vergleich

Social Commerce im interkulturellen Vergleich


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About the Book

Durch die immer stärkere Einbindung von Social Media in den E-Commerce bildet sich zunehmend ein Social Commerce heraus. Während dem E-Commerce auf diese Weise eine soziale Komponente verliehen wird, kommt es außerdem zu einer fortschreitenden Kommerzialisierung sozialer Medien. Unter Berücksichtigung der Chancen und Risiken des Social Commerce sowohl für die Kunden als auch für die Onlineshop-Betreiber wird in dieser Studie, im Rahmen eines interkulturellen Vergleichs der Länder Deutschland und Frankreich, der Status quo sowie das Zukunftspotential des Social Commerce im Business-to-Consumer-Kontext aufgezeigt. Zu diesem Zweck erfolgt einerseits eine komparative Analyse der umsatzstärksten Onlineshops beider Länder, um die Umsetzung des Social Commerce der Anbieter darzulegen. Andererseits wird zur Ermittlung der Wahrnehmung und Anwendung des Social Commerce auf Nutzerseite eine Onlinebefragung durchgeführt.


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Product Details
  • ISBN-13: 9783842883413
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 286 gr
  • ISBN-10: 3842883412
  • Publisher Date: 29 Aug 2013
  • Height: 210 mm
  • No of Pages: 190
  • Series Title: German
  • Sub Title: Potentiale der Einbindung von Social Media in den E-Commerce
  • Width: 148 mm


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