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Smart Money Decisions

Smart Money Decisions


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About the Book

Wenn es um große finanzielle Entscheidungen geht, reagieren die meisten Menschen "aus dem Bauch" heraus. Sie können alle möglichen Bücher und Leitfäden zum Thema Geldanlage kaufen, doch keines dieser Bücher spricht den Umstand an, daß die meisten Leute sehr emotional reagieren, wenn es um ihr Geld geht und daher oft falsche Entscheidungen aus einem Gefühl heraus treffen.
Dieses Buch ist ANDERS: Hier erfahren Sie anhand einer psychologischen Studie, wie wir Entscheidungen treffen und analog dazu, alles über die Hintergründe unserer finanziellen Fehlgriffe. Dieser Ansatz stützt sich auf umfangreiche Forschungen auf dem Gebiet der kognitiven Psychologie und beinhaltet eine interessante Prüfung, wie wir über Geld denken. Sie erfahren auf ausgeklügelte und äußerst ansprechende Weise, wie Sie die häufigsten Fehler in Sachen Geld vermeiden und Ihre Einstellung zum Geld ändern können. Auf diese Weise können Sie künftig die meisten Verhandlungsfehler vermeiden und bessere Entscheidungen treffen. (09/99)

About the Author: MAX H. BAZERMAN, PhD, is the Jesse Isador Straus Professor of Business Administration at the Harvard Business School, and formerly taught at the J. L. Kellogg Graduate School of Management at Northwestern University. He is the author and coauthor of more than 125 articles and 10 books, including Judgment in Managerial Decision Making (Wiley).


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Product Details
  • ISBN-13: 9780471411260
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Height: 230 mm
  • No of Pages: 256
  • Series Title: Why You Do What You Do with Money (and How to Change for the
  • Sub Title: Why You Do What You Do with Money (and How to Change for the Better)
  • Width: 155 mm
  • ISBN-10: 0471411264
  • Publisher Date: 16 Apr 2001
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 17 mm
  • Weight: 426 gr


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