If you're launching a new company or becoming a self-employed entrepreneur, then this book is for you. Small-business Guide to Winning at Web Marketing will help you to understand the electronic and traditional marketing landscapes and show how you can use them to benefit and grow your business. Today's marketing is a lot like playing pinball. It's not a straight shot - you have to bounce around a lot to really rack up the points and since some pins are worth more than others, you need a certain amount of skill and luck to be able to ping them more than once. In this book, you'll learn the game basics, some strategy, and a few tricks, but mastering pinball -- web marketing -- will depend entirely on how long you can keep the ball in play. I've spent 30 years as an entrepreneur - where you do it yourself because you don't have the budget for otherwise. There are thousands of search-engine optimization services that you can enlist, but you should understand the options available. There is so much where you can contribute and this will reduce the financial impact on your company that expensive contractors can have. This book starts with your web site and rolls right on through social media, social bookmarking, blogging, press releases, news announcements, printed material, QR codes, and much more. Don't flounder - you don't have time. Get this book and win at web marketing.
About the Author: Cyndie Shaffstall has been a member of the publishing and print industries for more than three decades. Her career spans many interests, specialties, and job verticals, but first and foremost, she is an entrepreneur. In 1991 Cyndie Shaffstall was a corporate trainer for companies looking to upgrade to a Mac-based workflow from traditional typesetting and prepress. Her clients at that time included reputable in-house and commercial publishers such as United Airlines and the Clarinda Company. In 1992, she self-published her first book, QuarkXPress: Making the Most of Your Negative Experiences. Shaffstall founded The World-wide Power Company, LLC, or ThePowerCo, as it was known in 1995. In 1998, she acquired the assets of XChange US and their publication, X-Ray Magazine. The companies were merged in 2000 to form ThePowerXChange, LLC. In 2005, Shaffstall resurrected X-Ray Magazine as a vehicle for the launch of QuarkXPress(r) 7. In 2006, X-Ray Magazine was re-established as an online publication, with occasional printed special editions. She continues as a contributing author. In summer of 2006, Shaffstall invented and applied for a patent for StrappyArt and released her first commercially available software product, data2date. In 2004, Quark, Inc., Shaffstall was contracted by Quark, Inc., to lead their XTensions(r) developer program. In 2005, she assumed the helm of the entire QuarkAlliance(tm) division and in 2007 became a full-time employee. A position she still holds today. In April 2009, ThePowerXChange's shopping cart site, ThePowerXChange.com, was purchased by XChange UK and is under their operation at this time. In April of 2010, XChange UK also acquired X-Ray Magazine. In 2009, Shaffstall added the role of the SEO/SMO advisor for Spider Trainers, LLC, a company founded to parlay the power of search engines in order to create optimized professional visibility for the executive and entrepreneur, began working on a new project: Today's POV, a personal-opinion site and project.