The revised and updated third edition of Simplified TRIZ: New Problem Solving Applications for Technical and Business Professionals, 3rd Edition continues to demystify TRIZ (systematic innovation), the internationally acclaimed problem solving technique. It demonstrates how TRIZ can be used as a stand alone methodology or used to enhance Lean, Six Sigma, and other systems of organizational improvement. Simplified TRIZ 3rd Edition once again strikes the perfect balance between overly complex and overly simplified, making the effective application of TRIZ accessible to a wide audience. In addition to numerous exercises, worksheets, and tables that further illustrate the concepts of this multinational method, this indispensible volume:

• Presents a new model for problem solving based on four TRIZ tenets ― contradictions, resources, ideality, and patterns of evolution ― elucidated for better understanding and application
• Contains three new chapters:

• Functional analysis - Emphasizes a how to approach to functional analysis that strongly improves your ability to define the problem to be solved, radically enhancing the value of the creative solutions that TRIZ makes possible.
• Innovative solutions for difficult challenges - Two detailed case studies sharing the experiences in solving challenging problems in innovative ways
• Systematic Innovation on the fly - How to utilize individual innovation tools for quick innovative effect
• Multiple other new case studies throughout
• The addition of Lean in the chapter on integrated methodologies
• More links between chapters increasing the understanding of application
• More application examples demonstrating application techniques of professionals
• Clarifies how the patterns of evolution are used to generate both what-if scenarios, and real-world forecasts with remarkable accuracy.
• Illustrates how small and large companies, government agencies, and other groups of people are using TRIZ and achieving significant results and gives you step-by-step instructions on bringing TRIZ into your organization.

With the valuable tools explained within these pages you will be able to find innovative solutions to problems, understand the natural evolution of systems, and develop more and better ideas faster.

Kalevi Rantanen is a Finnish TRIZ expert who successfully combines many different experiences and areas of knowledge in his work. In the 1970s, he worked with youth organizations, mainly on the problems of education and training. In the early 1980s, he studied in the former Soviet Union, earned his MS in mechanical engineering, and discovered for himself an unexpected, very exciting new world: TRIZ. He has worked in industry since 1985, and since 1991, he has been an independent entrepreneur. From 1991 to 2001, he has concentrated mainly on TRIZ training and, from 2002, on science and technology journalism.

David Conley is a TRIZ Specialist who began his career as an Air Force Officer performing plasma physics and space nuclear propulsion research and served at Los Alamos and Brookhaven National Laboratories and on NASA's Nuclear Safety Review Panel. At Intel Corp. from 1995 until 2012 David held a variety of engineering and management roles and during his last five years with the company chaired Intel's world-wide innovation program supporting the expansion and execution of TRIZ in the areas of product development, manufacturing process improvement, computing systems advancements and business operations innovation. In 2013 he started Innomation Corp. and later joined the PQR Group as their Managing Partner. As a consultant, he has supported a wide base of organizations in contributing to quantum computing hardware development at Sandia National Lab, satellite super-structure and control systems at the AF Research Lab, crop breeding, pharmaceutical advancements, hospital operations, consumer electronics innovations, automotive design and polymer manufacturing to name a few. He lives in New Mexico with his wife Carole and sons Dante, Roan and Shane.

Ellen Domb is emeritus president of The PQR Group, a U.S. consulting firm specializing in helping organizations maximize customer satisfaction, productivity, and profits through strategic management of quality and technology. Formerly a director of the Aerojet Electronic Systems Division with specific responsibility for Total Quality Management implementation, she is a founding board member and judge for the California Council on Quality and Service. She is a charter member of the Quality Function Deployment Institute, cofounder of The TRIZ Institute, editor of The TRIZ Journal (www.triz-journal.com) from 1996-2006 and chair of the first English language International TRIZ Symposium. Ellen is a popular speaker at TRIZ conferences world-wide, and has developed many techniques for training TRIZ trainers and incorporating TRIZ into quality improvement systems. Between trips she lives aboard a boat in Florida and scuba dives in the Bahamas with husband Bill.