In the growth of societies, entrepreneurship and entrepreneurial education are regarded as two significant and determinative concerns. Both notions, in reality, must be intertwined since they are the instruments for strengthening the stake on innovation, creativity, employment, and economic growth. As a result, entrepreneurship education must be promoted, and real-life entrepreneurial stories can serve as role models for young people.

The case studies in this book are intended to be innovative and practice-based teaching material on entrepreneurship for higher education, with a focus on real-life contexts and practical learning. Cases relate to current businesses, particularly local businesses, in order to present learners with local role models with whom they may easily identify.

The case studies include a variety of business industries and cover various entrepreneurial stages such as firm start-up, growth, and management. In this regard, case studies are chosen to address real-world issues that would-be or young entrepreneurs would face, such as a lack of financing, market access, opportunity recognition, and so on.

Mukund R Dixit is independent management researcher and facilitator. He designs and delivers workshops on 'Case Teaching, Writing and Research', 'Taking Charge and Building Learning Effectiveness of Self and Participants' and 'Building Research Competencies' for faculty members of various educational institutions and on 'Taking Charge and Leading Strategy' for senior and top executives of large and medium organisations in India and abroad. Professor Dixit has retired as a faculty member in the Business Policy Area of Indian Institute of Management, Ahmedabad (IIMA) after three and a half decades of service. He has taught at the Multimedia University, Malaysia. He was the Editor of Vikalpa, IIMA's Journal for Decision Makers. He has written more than hundred cases and published papers in the area of strategic management. He worked in the Corporate Planning division of HMT, a large diversified company in India, prior to joining IIMA.

Siddarth Singh Bist is Director and Associate Professor at L.J. Institute of Management Studies, LJ University, Ahmedabad, India. He has total 22 years of academic experience. He teaches Strategic Management and has taught subjects of marketing. His current research interests are skill development, employment, and consumer behavior.

Sweety Shah is Assistant Professor at L.J. Institute of Management Studies, LJ University, Ahmedabad, India. She has 16 years of experience in teaching, industry and research. She is also a certified Capital Market expert with several NSE certificates to her credit. She has 22 research paper publications in well-known national and international journals to her credit. She has also edited the book titled, 'COVID-19: Socio Economic Crises in India'.