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rôle de la sécurité des stades de football sur le développement du marketing mix

rôle de la sécurité des stades de football sur le développement du marketing mix


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About the Book

L'industrie du sport est l'un des domaines les plus populaires entre les nations qui doivent interagir avec plusieurs facteurs, de la sécurité du stade au personnel de marketing. Aujourd'hui, la sécurité et la gestion des foules sont plus critiques que jamais. Dans de nombreux événements, l'absence d'une gestion appropriée de la sécurité a provoqué un événement amer. Cela a créé des risques sérieux pour les investisseurs qui ont participé au jeu. De ce fait, le maintien d'une relation à long terme avec eux est un défi de taille. La recherche a montré une corrélation positive entre la sécurité dans les événements sportifs et la sécurité dans l'entreprise. 12 facteurs ont contribué à la sécurité, et 11 éléments ont été impliqués dans le marketing mix. Les résultats ont montré que la documentation et la formation en matière de sécurité devraient faire l'objet d'une attention particulière, de même que la gestion matérielle et logicielle des sites, la gestion et la planification, la protection physique et les services et installations de sécurité, afin d'améliorer les conditions de sécurité lors des matchs de football. Les gestionnaires doivent avoir une gestion appropriée, ce qui conduit à la satisfaction des spectateurs et à la prévention de l'affluence. Le sentiment de sécurité crée une atmosphère propice aux activités de marketing dans les manifestations sportives.


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Product Details
  • ISBN-13: 9786204116594
  • Publisher: Editions Notre Savoir
  • ISBN-10: 6204116592
  • Publisher Date: 27 Sep 2021


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