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The role of Costumer Service in a Marketing Campaign

The role of Costumer Service in a Marketing Campaign


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About the Book

Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.1, course: CUSTOMER SERVICE AND MARKETING, language: English, abstract: The center-piece of all marketing activities is the customer. In the words of Peter Drucker, as cited in (Cohen, 2012), marketing is not a function but the whole essence of a business seen from the customer's eyes. Thus, the key to a company's survival, profitability and growth in a highly competitive market place is its ability to identify and satisfy unfulfilled needs of consumers. Hence, a company's most vital asset is its customers since customer creation is the main aspiration of every business. Without them, we would not and could not exist in business and that is why we say that marketing and innovation should be the only two most basic functions of an Enterprise. When you satisfy your customers, they not only help you grow by continuing to do business with you but they will also recommend you to friends and associates. The practice of customer service should be as present on the showroom floor as it is in any other sales functions and pertinent in the overall company environment. This means that customers in any stage of their purchasing cycle and interacting with any department should receive excellent customer service. A bad experience in one department can bereft your company of customers. Specifically speaking, it is true that a strong marketing strategy can attract customers' attention towards a company's product. It is equally true that the marketing department does aid a company to record a profitable growth by presenting the company's product to the public/customers in a more fascinating way. This is why Business owners spend money to market and drive customers into their places of business, whether it be via print/non print method or electronic/non-electronic means. By this, a path is created and customers or clients walk in on that path, but the contentiou
About the Author: Ugwuja, Oliver Chinonso is a financial and Business Analyst, a Chartered Manager certified by Nigerian Institute of Management and a certified Safety Officer.. He has been a research consultant since 2016. His position has been of immense help to many scintilating researchers in economics and other related disciplines. His management professsion has helped companies to grow and his writing skill has attracted sponsorship to a lounge where he worked as an inventory controller/internal audit. Oliver Chinonso holds associate membership of different professional bodies which include Chartered Institute of Environmental Health and Safety, (ACIEHS), State of Nevada, USA, Chartered Institute of Customer Relationship Management (ACICRM) and a Graduate of NIM. All these notwithstanding, he aims to reach to the level of becoming one of the giant decision makers in the global economy. Nonso, as he is popularly called, hails from Ejuona Obukpa, Nsukka in Enugu State, Nigeria. His educational background started in Community Primary School, Nkalagu-Obukpa where he obtained his First School Leaving Testimonial (FSLT) in 2006. He also Futhered his Post Primary Education at Saint Teresa's College, Nsukka and graduated as one of the best students in the West African Senior School Certificate Examination (WASSCE) of 2012. He did not stop at that, he, as a result of the love and passion for advancement, went to the University of Nigeria, Nsukka where he studied Economics and graduated with the grade of Magna cum Laude (Second Class Upper Divison Level). While in the University, he joined a Policy Analysis and Research Group and because of his power in logistics and Philosophy, he was given an award as the Critic of the year, 2017. As if that was not enough, Nonso offered so many other Professional Diploma Courses consisting of Graduate Diploma in Health Safety and Environment (HSE) State of Nevada, USA, Post graduate Diploma in Customer Relationship Management from the globally accredited Chartered Institute of Customer Relationship Management.


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Product Details
  • ISBN-13: 9783346038159
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 28
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346038157
  • Publisher Date: 09 Sep 2019
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 100 gr


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The role of Costumer Service in a Marketing Campaign
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