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The Rhetoric of Persuasive Games

The Rhetoric of Persuasive Games


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About the Book

Computer games are one of the most popular entertainment forms of our time. But these games can also be used for overt military propaganda - as in the case of the US Army's vastly popular recruitment game America's Army. This book examines how computer games can serve as representations of ideas. Looking at three fundamental aspects of computer games - the gameworlds, the rules and the player roles - three rhetorical strategies are identified: authenticity, legitimization and identification. These strategies have one thing in common: an emphasis on discipline and constraints on player behavior within the game. Together, they contribute to a subtly formed ethos which lends credibility and authority to the game - and by extension, to the US Army. This book suggests a model for rhetorical analysis of persuasive computer games which focuses on the game's balance of freedom and constraints in each of the fundamental aspects of the game: In the gameworld (authenticity and autonomy), the player roles (identification and identity play), and the game rules (legitimization and opposition).


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Product Details
  • ISBN-13: 9783639074246
  • Publisher: VDM Verlag
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 295 gr
  • ISBN-10: 3639074246
  • Publisher Date: 13 Mar 2009
  • Height: 229 mm
  • No of Pages: 160
  • Spine Width: 9 mm
  • Width: 152 mm


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