full screen
Home > Business & Economics > Business & management > Sales & marketing > Advertising > Retailing and E-Tailing
Retailing and E-Tailing

Retailing and E-Tailing


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
About the Book

Retailing and E-tailing integrates the four Ps of marketing into the operations of retail and e-tail businesses. Retail-specific topics in the areas of business operations, merchandising, customer service, and selling are presented. The differences between traditional retail operations and e-tailing are also explored. College and career readiness activities covering writing, speaking, and listening are addressed. Career Ready Practices are also included.

- A Math Skills Handbook provides a quick reference for basic math functions.
- College and Career Portfolio activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities.
- DECA Coach activities help prepare students for student organization competitions.


About the Author:

Mickey Kosloski has been directly involved with marketing education for 16 years. After 17 years in sales and business ownership, he began his career as a marketing education high school teacher. During this time, he developed an Internet Marketing curriculum for the city of Chesapeake, Virginia--only the second such curriculum in the nation. Following public school teaching, Mr. Kosloski became the Virginia DECA state advisor. He served several years as the Southern Region Council Chair, and received DECA, Inc.'s International Outstanding Service Award. He is currently an assistant professor at Old Dominion University and is the program leader for both marketing education and business and industry training. Mr. Kosloski has consulted on several projects for student and education organizations, such as DECA, Inc., MBA Research, and Opportunity, Inc. He earned a BS degree in marketing education, an MS degree in career and technical education, and a PhD in education with a concentration in career and technical education.

Sharon R. Davis is a senior lecturer at Old Dominion University with an extensive background in marketing education and retail merchandising. She has served as the state advisor for Virginia Collegiate DECA and developed merchandising curriculum for fashion marketing programs through private industry grants. Ms. Davis began her teaching career in marketing education, where her students received numerous awards at district, state, and national DECA conferences. In 1976, she became an instructor of marketing education at Old Dominion University. Ms. Davis has a broad range of entrepreneurial experience, with businesses that include wholesale, retail, transportation, distribution, and restaurants. She returned to Old Dominion in 2000 and currently serves as the program leader for fashion merchandising. She earned her bachelor degree in marketing and business education, and an MS Ed in secondary education with a concentration in marketing education.


Best Sellers



Product Details
  • ISBN-13: 9781619603301
  • Publisher: Goodheart-Wilcox Publisher
  • Publisher Imprint: Goodheart-Wilcox Publisher
  • Height: 276 mm
  • No of Pages: 512
  • Series Title: English
  • Weight: 750 gr
  • ISBN-10: 1619603306
  • Publisher Date: 28 Feb 2014
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Spine Width: 25 mm
  • Width: 216 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Retailing and E-Tailing
Goodheart-Wilcox Publisher -
Retailing and E-Tailing
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Retailing and E-Tailing

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Booksbay (the "CRR Service").


    By submitting any content to Booksbay, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Booksbay (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Booksbay a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Booksbay may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Booksbay's sole discretion. Booksbay reserves the right to change, condense, withhold publication, remove or delete any content on Booksbay's website that Booksbay deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Booksbay does not guarantee that you will have any recourse through Booksbay to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Booksbay reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Booksbay, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Booksbay, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!