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Reisemittlermarkt in Deutschland

Reisemittlermarkt in Deutschland


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About the Book

Studienarbeit aus dem Jahr 2008 im Fachbereich Tourismus - Sonstiges, Note: 2,3, Hochschule Heilbronn, ehem. Fachhochschule Heilbronn, Sprache: Deutsch, Abstract: Auch im Jahr 2007 haben sich die Deutschen als Reiseweltmeister durchgesetzt. Die Bürger der BRD gaben etwa 61 Milliarden Euro für Auslandsreisen aus. Für das Jahr 2008 erwartet Klaus Laepple, Präsident des Deutschen Reiseverbandes (DRV), eine Umsatzsteigerung von drei bis vier Prozent. Weiterhin stieg die Zahl der in deutschen Reiseunternehmen beschäftigten Personen im Jahr 2007 um etwa 2.000 auf 73.400 Personen. Außerdem verzeichneten die deutschen RV einen Umsatz in Rekordhöhe von 20,3 Milliarden Euro. Diesen Zahlen kann man entnehmen, dass die Reisebranche einen bedeutenden Wirtschaftszweig in Deutschland darstellt. Im Moment charakterisiert sich dieser Markt allerdings durch einen tiefgreifenden strukturellen Wandel. Dieser äußert sich einerseits in der Angebotsseite, so zum Beispiel durch neue Technologien und neue Medien. Andererseits befindet sich ebenso die Nachfrageseite im Aufbruch. Die Endverbraucher stellen vollkommen veränderte Ansprüche an eine Reise und somit an die RV und LT. Damit diese Akteure ihren Absatz steigern und ihr Marktwachstum sichern können, müssen diese ihre Vertriebsstrukturen neu überdenken und strukturieren. Der Gesamtumsatz der deutschen Reisebüros, inklusive der Vermittlungsleistungen, erhöhte sich im Jahr 2007 immerhin auf 21,1 Milliarden Euro (vermitteltes Umsatzplus von 300 Millionen Euro gegenüber dem Vorjahr), jedoch haben die strukturellen Veränderungen der RV und LT weitreichende Auswirkungen für den RM.


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Product Details
  • ISBN-13: 9783640637621
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 32
  • Series Title: German
  • Sub Title: Derzeitige Struktur und mögliche zukünftige Entwicklungen
  • Width: 148 mm
  • ISBN-10: 3640637623
  • Publisher Date: 04 Jun 2010
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Weight: 104 gr


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