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Quick Guide Recht Im Influencer Marketing

Quick Guide Recht Im Influencer Marketing


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About the Book

Dieses Buch bringt alle für das Influencer-Marketing relevanten Rechtsthemen auf den Punkt. Damit ist dieser Quick Guide der verlässliche und kompakte Leitfaden sowohl für Unternehmen als auch Influencer und Marketing- und Kommunikations-Agenturen.
Das Internet ist alles andere als ein rechtsfreier Raum. Ganz im Gegenteil: viele Rechtsgebiete wirken auch in das Influencer-Marketing hinein. Wer sich hier als handelnder Akteur nicht den notwendigen Überblick verschafft, setzt sich großen Risiken und drohenden Kosten aus. Die Autoren liefern mit diesem Werk einen kompakten und für Nicht-Juristen verständlichen Überblick zu den relevanten Rechtsfragen. Sie erklären die Zusammenhänge und schaffen durch Fallbeispiele hilfreiche Praxisnähe. So geben sie eine Orientierung aus medienrechtlicher Sicht für Influencer und Marketing-Professionals.
About the Author: Carola Lichtenberg, LL.M. studierte an der Hochschule für Fernsehen und Film, München und ist seit 25 Jahren in der Medienbranche tätig. Als Filmproduzentin und Fernsehjournalistin kennt sie alle Bereiche der Herstellung, von der kreativen Stoffentwicklung bis zur wirtschaftlichen Auswertung. Sie hat einen Masterabschluss in Medienrecht und ist Hochschuldozentin. Prof. Dr. Marcus Schladebach, LL.M. ist Professor für Öffentliches Recht, Medienrecht und Luft- und Weltraumrecht an der Universität Potsdam und Leiter des dualen Medienstudiengangs "Digital Media Law and Management, LL.M./MBA" am Erich Pommer Institut in Potsdam-Babelsberg.Das Autorenteam kann damit auf eine langjährige Praxiserfahrung zurückgreifen, aktuelle medienrechtliche Urteile im "Internet-Zeitalter" analysieren und für Nicht-Juristen "übersetzen".


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Product Details
  • ISBN-13: 9783658384197
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 100
  • Spine Width: 6 mm
  • Weight: 199 gr
  • ISBN-10: 3658384190
  • Publisher Date: 25 Aug 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Kompakte Einführung Für Influencer, Unternehmen Und Agenturen
  • Width: 148 mm


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