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Qualité des services

Qualité des services


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About the Book

La qualité est importante dans tous les domaines de l'économie, mais dans le secteur des services, elle occupe une place plus importante et très spécifique, car avant que le consommateur ne perçoive le produit, le service fourni par l'organisation est la première impression qu'il aura. L'objectif général de cette étude était d'évaluer la perception qu'ont les clients de la qualité des services fournis par les magasins Rota do Mar (siège social) et Moda Center à Santa Cruz do Capibaribe - PE. Afin d'atteindre l'objectif proposé, la méthodologie utilisée est descriptive, explicative, appliquée, bibliographique, d'étude de cas et de recherche sur le terrain. L'instrument utilisé était une enquête contenant une (1) question ouverte et facile à comprendre, qui a permis à un échantillon de quatre-vingt-un (81) clients grossistes d'exprimer leurs opinions sur ce qui pourrait être fait pour améliorer la qualité des services fournis par Rota do Mar.


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Product Details
  • ISBN-13: 9786206871255
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Analyse de la perception des clients du commerce de gros
  • Width: 152 mm
  • ISBN-10: 6206871258
  • Publisher Date: 24 Nov 2023
  • Height: 229 mm
  • No of Pages: 60
  • Spine Width: 4 mm
  • Weight: 154 gr


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