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The Push Paradox

The Push Paradox


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About the Book

TO PUSH OR TO PULL? That is the question when it comes to online marketing strategies for B2B businesses. While a number of books have been written on the topic of content and digital marketing, next to none are solely focused on B2B.This book is written especially for B2B marketers so they learn how to harvest the full potential of digital marketing. The knowledge gained will help draw the C-suite into this endless vessel of possibilities and open the door to a more 'trial and error' way of working, which has been proven vital for online success.Nicoline Maes and Rudy Godding are online marketing consultants with a proven track record in B2B online marketing for international companies and franchise organizations.The Push Paradox is a practical guide that helps you to leverage the power of content and digital marketing for your B2B company. Discover the content needs of your prospects and customers in each phase of their buyer journey. Understand when you can rely on pull marketing tactics and when a 'push' by smart advertising is needed. Learn how to set measurable goals and track them, and how to test various online tactics until you get it just right. With many practical cases from B2B companies of all sizes and a ton of free strategic chapter materials, the book inspires you to define a content marketing strategy that actually works - and the numbers to prove it!TO PUSH OR TO PULL? Dat is de vraag als het gaat om online marketingstrategieën voor B2B-bedrijven. Dit boek is speciaal geschreven voor B2B-marketeers, zodat ze leren hoe ze het volledige potentieel van digitale marketing kunnen benutten. De opgedane kennis zal helpen de C-suite in dit eindeloze vat van mogelijkheden te trekken en de deur te openen naar een meer 'vallen en opstaan' manier van werken, die van vitaal belang is gebleken voor online succes.Nicoline Maes en Rudy Godding zijn online marketingconsultants met een bewezen staat van dienst in B2B online marketing voor internationale bedrijven en franchise organisaties.De Push Paradox is een praktische gids die u helpt om de kracht van content en digitale marketing te benutten voor uw B2B-bedrijf. Ontdek de inhoudsbehoeften van uw prospects en klanten in elke fase van hun kopersreis. Begrijp wanneer u kunt vertrouwen op pull-marketingtactieken en wanneer een 'push' door slimme advertenties nodig is. Leer hoe u meetbare doelen kunt stellen en deze kunt volgen, en hoe u verschillende online tactieken kunt testen totdat u het precies goed doet. Met veel praktische cases van B2B-bedrijven van elke omvang en een hoop gratis strategische hoofdstukmaterialen, inspireert het boek je om een contentmarketingstrategie te definiëren die echt werkt - en de cijfers om het te bewijzen!


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Product Details
  • ISBN-13: 9789090330099
  • Publisher: Mijn ISBN
  • Publisher Imprint: Mijn ISBN
  • Height: 229 mm
  • No of Pages: 266
  • Spine Width: 14 mm
  • Width: 152 mm
  • ISBN-10: 9090330097
  • Publisher Date: 20 Apr 2020
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 408 gr


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