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Puk - Wertorientierte Controllingkonzepte

Puk - Wertorientierte Controllingkonzepte


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About the Book

In der vollständig überarbeiteten und erweiterten 6. Auflage wird die theoretisch fundierte und in der Praxis bewährte Grundkonzeption um neue Entwicklungen ergänzt.
Die Unternehmungswertsteigerung als kardinales Ziel der Unternehmungsführung kommt hierbei durch das Streben nach maximalem Kapitalwert - maximalem Economic Value Added (EVA)/Economic Profit (EP) - zum Ausdruck.
Unter Berücksichtigung US-amerikanischer Konzepte sowie kapitalmarktorientiert abgeleiteter Kapitalkostensätze wird die ergebnis- und liquiditätsorientierte Planungs- und Kontrollrechnung zum Zwecke wertorientierter Führung charakterisiert.
Umfangreiche Beiträge von DaimlerChrysler, Siemens und Haniel dokumentieren die fruchtbare Zusammenarbeit zwischen Theorie und Praxis.

About the Author: Univ.-Prof. Dr. Dr. h.c. mult. Dietger Hahn war Inhaber des Lehrstuhls für Industrielles Management und Controlling an der Justus-Liebig-Universität Gießen sowie Honorarprofessor an der TU Berlin für Strategisches Management. Er ist geschäftsführender Leiter des Instituts für Unternehmensplanung (IUP), Gießen/Berlin sowie Mitglied in zahlreichen Beiräten und Aufsichtsräten deutscher Unternehmen.
Prof. Dr. Harald Hungenberg ist ordentlicher Professor für Betriebswirtschaftslehre an der Friedrich-Alexander-Universität Erlangen-Nürnberg, Mitglied der Wissenschaftlichen Leitung des Instituts für Unternehmungsplanung, IUP - Gießen/Berlin.


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Product Details
  • ISBN-13: 9783322907653
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 0006-
  • Language: German
  • Returnable: Y
  • Spine Width: 0 mm
  • Weight: 750 gr
  • ISBN-10: 3322907651
  • Publisher Date: 23 Aug 2014
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 1229
  • Series Title: German
  • Sub Title: Planung Und Kontrolle - Planungs- Und Kontrollsysteme - Planungs- Und Kontrollrechnung
  • Width: 170 mm


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